Rail Europe targets €500 million revenue

New B2B tool, Easy Rail Access, to improve user experience

Rail Europe has announced its €500-million revenue target for the next two years in a push to strengthen its position as the number one global provider of European train tickets. The company is backed by 80 years of experience as well as French e-voyagers, SCNF.

The company will roll out a new and cutting-edge platform called Easy Rail Access (ERA), a B2B tool that will simplify bookings and improve user experience.

A one-stop-shop that provides instant access to real-time European railway inventories, the ERA platform offers agents world-class web user experience via intuitive booking tools and simplified agent processes. A state-of-the-art technology that is scalable with a highly resilient architecture, ERA can be accessed via any web browser.

Agents can also be confident that tickets can be processed swiftly and easily, and an international team is on hand to not only help with any queries, but also continuously evolve and improve the service and offers.

Rail Europe’s General Manager Business APAC, Richard Leonard, says the company’s priority is to remain ahead of the game in delivering intuitive and tailored services that address or even preempt the ever-changing travel landscape and meet the needs of agents, tour operators and travellers.

“More than two-thirds of Rail Europe’s business is driven by B2B sales, i.e. via agents and tour operator networks,” says Leonard. “By investing in cutting-edge technology, our priority is to deliver unrivalled user experience, instant access to real-time inventories and high quality customer support to our agents.”

Train travel across Europe generates in access of €800M and Rail Europe foresees the opportunity to grow sales to €1.5Bn by 2028. It is imperative Rail Europe ensures the company’s technology caters to the demands of high growth markets such as Australia, China, Brazil, India and the USA.

In 2018, the company had an annual turnover of €335 million, which is set to reach €400 million in 2019 (12% year-on-year growth).

Rail Europe Australia and New Zealand has achieved 10% year-to-date sales growth. Revenue for Eurail is up 5.6%, while passenger numbers jumped 12%. French rail journeys have seen an 18% improvement over the same time last year, and Swiss Travel Pass sales are also up 19%.

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