Chiva-Som to export wellness brand

The Middle East's first full-immersion wellness resort will arrive in 2020

Chiva-Som International Health Resort will expand from its Thai roots to the Middle East, signing an agreement to operate and manage Zulal Wellness Resort in Khasooma, Qatar.

Pitched at both the family and adults-only markets, Zulal Wellness Resort will be the world’s first centre for Traditional Arabic Integrative Medicine. Spanning 280,000 square-metres, the resort will offer the highest international service standards rooted in traditional Qatari hospitality.

Qatari developer, Msheireb Properties, is the first business to contract the Chiva-Som resort brand, whose flagship property in Hua Hin, Thailand recently finalised a full revitalisation program.

A rendering of the Family Wellness Resort

Underpinned by the belief that wellness is for everyone, Zulal Wellness Resort will feature a Family Wellness Resort with 120 guestrooms and suites which will welcome guests of all ages, promoting family bonding through shared experiences whilst also offering dedicated children’s activities. The adjacent Wellness Resort with 60 suites and villas will cater for individuals, couples and groups of adult wellness travellers looking for total immersion and world-class programs and facilities.

“We are delighted to announce the opening of this project, on which we’ve been collaborating with Msheireb Properties. This is the first time we have embarked on a management and operating contract since the opening of our resort in Hua Hin in 1995,” said Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resort.

“The ability to serve families in particular offers guests great flexibility, and we hope it will inspire wellness for a new generation.”

Staying true to Chiva-Som’s core principles, the resort will operate sustainably and adhere to environmentally friendly practices, as well as using some locally developed specialty products. Exceptional facilities will set a new standard for health resorts the world over, featuring fully integrated holistic programmes alongside state-of-the-art international treatments.

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