Honolulu-based luxury hotel and resort operator, Halekulani, will look to export the brand to new markets outside of Hawaii and Japan over the next five years under an “aggressive expansion program”. The strategy will also involve Halekulani’s new sister ‘legacy brand’, Halepuna.
Peter Shaindlin, Chief Operating Officer of Halekulani Corporation said that the company has been approached numerous times by developers, property owners, real estate investment trusts and financial institutions over the years.
“We decided, however, to focus our efforts and resources on reinvesting in our world renowned Halekulani brand and on the development of our new Halepuna brand,” said Shaindlin. “As a result of the enduring popularity and success of Halekulani Waikiki, the triumphant development and opening of Halekulani Okinawa, and the overwhelming response to Halepuna Waikiki by Halekulani which will open on 25 October, we have now decided to commit our expertise and resources to pursue acquisition, development and management opportunities that will serve to expand and grow our brands over the next five years.”
Hotels and Resorts of Halekulani was formed in the late 1990s to develop and oversee Halekulani Corporation’s hospitality assets, Halekulani and Waikiki Parc Hotel, as well as the management of the Kapalua Bay Hotel. Since that time, the division has overseen several multi-million-dollar renovations of Halekulani Waikiki, the renewal and subsequent transformation of the Waikiki Parc hotel into Halepuna Waikiki by Halekulani, and the development of Halekulani Okinawa.
Hotels and Resorts of Halekulani is currently evaluating and pursuing acquisition, development and management opportunities, as part of a five-year growth plan for its Halekulani and Halepuna brands in California and Hawaii.
The company also specified that opportunities in Asia, North America and South America would be evaluated.