ANTO roadshow educates Australian agents

Three-city showcase from Sydney to Melbourne

Austria National Tourist Office has just completed a three-city roadshow, concluding in Melbourne after a few days on the road visiting travel agents and partners in Sydney and Canberra.

In Australia supporting ANTO’s local Director, the recently wed Astrid Gruchmann-Licht, were representatives from the Austrian tourist boards of Vienna, Arlberg and Innsbruck, accompanied by executives from Hotel Altstadt Vienna and Kunst Historiches Museum Vien.

Guests were provided with updates on the latest happenings, trends and reasons to visit the country next year and beyond, with highlights including the Vienna 2020. Capital of Music theme that focuses on the artists and institutions that make the city the world capital of music. The list includes ‘Beethoven moves’ at Kunst Historisches Museum Vienna (25 March-5 July) and ‘Inspirational Beethoven’ at Leopold Museum (30 May-21 September).

Another highlight of the calendar will be the reopening of the Sigmund Freud Museum in May 2020 after a major renovation, while a new museum, Albertina modern, will debut in March 2020, presenting over 50,000 contemporary artworks from private collections.

Gruchmann-Licht said Australia continues to punch above its weight in terms of overnight visitors. After a “really good” 2018, Aussie overnight stays between January and the end of August 2019 were up 0.6% compared to the corresponding period last year. “Australia is a great market for us. Small but beautiful.”

Australians tend to head to Vienna the most (41%), followed by the Tyrol region (25%) and then Salzburg and Arlberg (at around 20% each).

Gruchmann-Licht added that Australian travellers continue to be enthralled by the Austrian Christmas markets, with over 60,000 overnight stays recorded last year.

Lead image: Peter Unsinn, Innsbruck Tourist Board; Melanie Fraiss, Hotel Altstadt Vienna; Astrid Gruchmann-Licht; ANTO Director Australia; Markus Kuststacher, Kunst Historisches Museum Vienna; Elke Bachner, Vienna Tourist Board and Wilma Himmelfreundpointner, St. Anton/Arlberg.

Astrid Gruchmann-Licht, Austria National Tourist Office | Director - Australia
Astrid Gruchmann-Licht, Austria National Tourist Office | Director - Australia
ANTO used the media event to debunk the myth of the trademarked Weiner Schnitzel

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