Cheng takes top job at Hong Kong Tourism Board

Former Cathay Pacific executive to lead HKTB through challenging period

Hong Kong Tourism Board (HKTB) has appointed Dane Cheng as the organisation’s Executive Director, effective 1 November 2019.

Cheng is well known in the Australian travel industry, having held senior roles at Cathay Pacific Airways, including a stint as General Manager for Southwest Pacific. He moved to the role of Director of Sales and Marketing for Cathay Pacific, overseeing the group’s worldwide passenger business. Most recently, Cheng was an Executive Director of Hang Lung Properties, responsible for the group’s service delivery across property services, customer experience and digital transformation.

Cheng will be tasked with spearheading the development of the HKTB’s strategic direction, guiding the organisation to respond to emerging tourism trends with effective strategies, and strengthening partnerships with different stakeholders.

HKTB Chairman Dr Pang Yiu-kai said he was confident Cheng’s “profound knowledge of the Hong Kong, Mainland and international markets combined with his excellent management skills will help the HKTB continue to promote Hong Kong worldwide with effective marketing strategy.”

Pang continues, “I am very pleased to have Mr Cheng joining the HKTB at this moment in time when the tourism industry faces huge challenges. I am certain that Mr Cheng will lead the team to overcome the current difficulties. Later, when the time is right, he will join forces with the travel trade and other sectors to launch a far-reaching global promotion, attracting visitors from every continent back to Hong Kong and rebuilding Hong Kong’s reputation as one of the world’s leading travel destinations.”

Cheng commented on his appointment, saying “Despite the situation facing the tourism industry, Hong Kong has strong fundamentals, and offers visitors a diversity of unique experiences, which have helped the city through many challenges in upholding its status as a world-class destination.

“With my experience in the industry, I look forward to leading our team to deal with the challenges and work closely with our trade partners to maintain Hong Kong’s status as a preferred travel destination.”

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