Luxury hotel barge company European Waterways is highlighting its family charter excursions after experiencing a surge in bookings as a result of the increasing popularity of multi-generational travel.
In recent years, statistics indicate that nearly half of all millennials travel with their kids, creating exceptional opportunities for destinations around the world that cater to families. The trend is reflected in European Waterways’ hotel barge charters where multi-generational travel has increased 60 per cent over the past few years according to Derek Banks, the company’s managing director.
Among the beneficiaries of the trend is the company’s eight-passenger Magna Carta hotel barge, whose cruises along England’s River Thames offer access to some of the country’s most popular family attractions including a tour of Warner Bros. Studio Tour London – The Making of Harry Potter, Legoland, and Thorpe Park themed resort.
“The increasing number of family charters across our fleet is one of our most exciting new booking trends,” said Banks. “With most of our barges accepting just six to twelve passengers, families are discovering that they’re the perfect size for multi-generational holidays. They’re small enough for group events on board but large enough to give everyone space during the cruise,” Banks continued.
To help families discover cruises in other regions covered by its fleet, European Waterways is also offering 10 per cent off cabin and charter prices on select 2020 cruises when booked by 6 January 2020. These cruises provide their own unique opportunities for family fun.
The Harry Potter Studio Tour is ideally located on the Magna Carta’s route on the River Thames, making the barge ideal for fans of the movie and books. As part of European Waterways’ ‘pick and mix’ charter program, guests can substitute up to four excursions from the barge’s classic cruise itinerary, and the ‘boy wizard’ is always a top favourite. Other excursion highlights include visiting iconic sets such as Diagon Alley and The Great Hall.
Younger children can also explore Beale Wildlife Park which is set on 12 hectares of grounds and forests. The attraction includes miniature train rides, a toy museum and a deer park as well as kid-friendly animals such as owls, meerkat and alpacas. Another option is a visit to Brooklands Museum. Considered the birthplace of British motorsport and aviation, it offers an excellent history of transportation including cars, motorcycles and planes, and features an aircraft factory, a flight simulator and the world’s first purpose-built race circuit.
Some excursions may require a supplemental fee. For more information call 1800 828 050 or visit europeanwaterways.com