Seabourn rejigs guest loyalty program

Rewards for referred and referring guests introduced, and more

MV Seabourn Ovation

Seabourn has tweaked its guest loyalty program, Seabourn Club, expanding rewards for repeat guests. The luxury cruise line is also now offering rewards for members who refer new Seabourn guests, along with benefits for those referred cruisers.

Seabourn Club

Seabourn Club benefits are redeemable based on six different membership levels – from Club Member to Diamond Elite Member status. Rewards are achieved by accruing one Seabourn Club Point for each day sailed on a Seabourn vessel, with additional Club Points available for days sailed in penthouse and premium suites, pre-cruise online purchases, onboard purchases, and days travelled on pre-, mid-, and post-cruise Seabourn Journeys.

There are more than 60 rewards available to guests altogether, from ‘Onboard’ amenities such as complimentary internet and telephone service, to ‘At Home’ amenities such as branded luggage tags, and savings on luggage shipping services.

The Milestone Cruise Award includes a complimentary cruise up to seven days redeemable at 140 Sailed Days, or a complimentary cruise up to 14 days redeemable at 250 Sailed Days. Seabourn Club members will also be recognised with an onboard event and a special gift when they reach various Sailed Days Milestones from 100 Sailed Days to 2,500 Sailed Days.

Seabourn Club Savings

Launched in mid-2019, the new Seabourn Club Savings Program offers members an extra 5% savings on top of any other publicly offered savings on select Seabourn sailings and suite categories throughout the year. These savings are available to guests who have cruised with Seabourn and have at least one sailed day and one Seabourn Club point associated with their Club member number.

Seabourn Club Referral Rewards

A brand-new Seabourn Club Referral Rewards program now offers both the referring club member and the first-time guest shipboard credits of US$250 per suite that can be combined with other Seabourn shipboard credit promotions. The referral process has also been updated and improved, with a new online system for registration, referrals and rewards redemptions.

Special Savings Opportunity for World Cruise Guests

A special offer for round-the-would cruisers. Guests who have a valid booking on the line’s full 146-day World Cruise: Extraordinary Destinations aboard Seabourn Sojourn in January 2020 will be eligible for an additional 5% discount when booking the full 140-day World Cruise: Extraordinary Oceans scheduled for departure in January 2021.

Regular guests of Seabourn will continue to find a number of innovative offerings and programs, including partnerships with a select group of companies and individuals.

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