Cathay Pacific dials up the premium travel experience

New partnership with Bamford includes 600-thread count bedding in First

Cathay Pacific is offering an enriched travel experience for premium passengers across its range of bedding, flavours and amenities. Through a new collaboration with luxury UK lifestyle brand Bamford, Cathay Pacific has designed a range of exclusive amenities, travel kits and plush bedding for the airline’s travellers in First and Business class.

Billed as a “more bespoke First Class customer journey” in First, the enhancement is centred around inspired flavours, calming fragrances and refined textures, the airline said.

“Exquisite bedding and amenities along with wellness options and tableware have all been elevated with new and enhanced offerings.”

In Business class, there is an “enriched sleep proposition” that included enhanced bedding and slippers.

Cathay Pacific General Manager Customer Experience and Design Vivian Lo said:

“Earlier this year, we launched our new brand direction ‘Move Beyond’ with the goal of continuously exceeding our customers’ expectations at every stage of their journey,” said Cathay Pacific General Manager Customer Experience and Design, Vivian Lo. “These enrichments to the products and service in our premium cabins are a resounding expression of that commitment and of our belief that every journey is our customers’ most important one. All of these enhancements have been made with our customers in mind by listening to their feedback and ultimately giving them more reasons to fly with us.”

First Class

Up the front, First Class customers will now be greeted with a welcome reception tray, carrying a hot towel, glass of sparkling jasmine silver needle tea and a welcome note.

First Class menus continue with a wellness theme and range from lighter options for the main and breakfast meals to healthy alternatives such as superfood bowls and lighter protein side dishes. Teas, as well as cold-pressed juices that feature metabolism-stimulating ingredients are also offered before breakfast to help passengers wake up refreshed.

Dining enhancements are served on a new suite of contemporary tableware from renowned brands across the globe, including chinaware from Noritake, cutlery from Robert Welch and full-size wine glasses from Riedel.

For the amenities, the First Class Experience now features a 600-thread-count, 100% sustainably sourced cotton mattress and duvet, a soft full-size pillow, and branded male and female amenity kits featuring natural skincare products in glass bottles. The brand’s products also feature in the onboard washrooms and at select lounges worldwide, while the brand’s best-selling Botanic Pillow Mist is a key feature of Cathay Pacific’s new turndown service.

Business Class

Passengers travelling long-haul in Cathay Pacific’s Business Class cabins will encounter an even more satisfying sleeping proposition thanks to a new range of bedding developed by Bamford.

Particular highlights include a soft mattress topper along with a larger, plusher sleeping pillow and premium-quality slippers – all new additions that have been highly requested by our passengers.

This elevated long-haul Business Class experience is further supplemented by a new, premium 400-thread-count pillowcase and a two-piece duvet, both made using 100% sustainably sourced cotton. Passengers travelling in Business on regional flights, meanwhile, will receive a new day blanket and a plush pillow.

Bamford has also put together all new branded Business Class amenity kits that will roll out progressively from 1 December. The unisex kits will be available in four colours that will rotate throughout the year.

The upgrades tie in with Cathay Pacific’s refreshed long-haul Business Class dining concept that was introduced earlier this year.

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