Travel Counsellors appoints first COO

Former AVADO Learning CEO joins home-based network

Independent travel company, Travel Counsellors, has appointed its first ever Chief Operating Officer (COO). With 20+ years’ experience leading disruptive digital platform businesses, Mark O’Donoghue, joins the home-based travel group from his former role of CEO for digital learning solutions provider, AVADO Learning.

O’Donoghue’s appointment will focus on the continued success of the company’s ‘Travel Counsellor’ business owners, having transformed his previous company into a leading UK platform provider of online learning, increasing sales fourfold over a five-year period.

His appointment comes as Travel Counsellors celebrates its 25th year of operation and more than 17 consecutive years of double-digit growth. In the period beginning November 2018 – 2019, the company saw a record high of £650 million in sales and welcomed over 300 new business owners to use its bespoke technology platform to grow their corporate and leisure travel businesses.

Travel Counsellors COO, Mark O'Donoghue

“We’re delighted to welcome Mark to Travel Counsellors to continue the growth and success of an innovative, digital community platform that supports and empowers entrepreneurial business owners to provide outstanding booking and travel experiences for their customers, with a focus on the human touch,” said Steve Byrne, CEO at Travel Counsellors.

“Mark’s previous experience in leading the growth of digital learning and technology-focussed businesses, and passion for empowering talented people with the latest innovations in technology, offers the perfect blend as we continue to support travel professionals to re-define what personal service means in the travel industry, by showing the greatest levels of care to their customers every day.”

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