Inaugural goop at sea wellness experience

Celebrity Cruises to host event aboard all-new Celebrity Apex

goop, the modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Celebrity Cruises to create the first goop at Sea experience.

Scheduled to take place on the soon-to-debut Celebrity Apex, the event will see Paltrow and goop’s Chief Content Officer, Elise Loehnen, join an 11 night wellness cruise through the Mediterranean on 26 August 2020 to host a special onboard experience for the retreat goers.

Guests will have the opportunity to meet Paltrow, Loehnen, and their very best healers and will join an intimate conversation between Paltrow and Loehnen, three smaller group sessions led by expert talent (one for the body, one for the mind, one for the soul), and a closing keynote chat. Throughout the sailing there will be surprises and perks along the way from both goop and Celebrity Cruises. Whether guests are looking to push past a block in a relationship, reconnect with their own body, quiet their inner critic, or find purpose, joy, or five minutes to de-stress, through transformative work, they will develop a toolkit that they can take with them off the ship and into their everyday life.

“We’ve had massive success with In goop Health, our wellness summit that translates goop’s content into a tangible, high-touch experience,” said Gwyneth Paltrow, CEO and founder of goop. “This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are. goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers.”

Over the past decade, and particularly in the last few years, goop has become known for starting and evolving important conversations around health and wellness and for its curious, open-minded approach to self-optimisation. The brand works with a list of cutting-edge doctors, practitioners, and thought leaders.

The goop at Sea experience will also feature:

Opening Conversation
goop’s Chief Content Officer, Loehnen, will kick off a conversation with Founder and CEO Paltrow about her personal wellness journey, what she’s learned, what she’s still curious about, and where she’s headed next.

The Mind Session
Guests will break into three smaller groups and have access to three impactful classes led by trailblazing practitioners. This workshop focuses on mental health, the power of the mind, and creating immediate and lasting shifts in outlook.

The Body Session
In this active group class, guests will move, tap into the potential of the body, learn how to get centred, and have some fun.

The Soul Session
So often, one’s physical, mental, and emotional well-being are inextricably linked. This class will be an energetic experience, guided by a beloved spirituality teacher and designed to leave guests feeling more grounded than when they entered.

Closing Keynote
The main day will end with a conversation between Loehnen and one of the day’s fascinating culture changers.

goopified Perks throughout the Wellness Sail
goop is also known as a leader in food for its healthy, clean recipes that never sacrifice taste. goop’s food editor will help curate special menu items.

Goop at sea tickets are on sale now for US$750 to guests who book suite class accommodations on Celebrity Apex’s Mediterranean sailing departing 26 August 2020 from Barcelona, Spain.

To learn more visit celebritycruises.com/goopatsea.

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