Regent Seven Seas Cruises‘ brand new, top-of-the-line suite – priced at US$11,000 per night – has proven so popular, it’s now sold out for the first 10 months of operation.
The opulent Regent Suite launched aboard Seven Seas Explorer slightly over three years ago, and a refreshed version of the suite made its grand debut this week on Seven Seas Splendor when the ship’s first paying passengers boarded today in Barcelona.
Perched on Seven Seas Splendor‘s 14th deck, above the bridge and overlooking the ship’s bow, the Regent Suite is the largest suite ever built on a luxury cruise ship, measuring a whopping 1,355 square metres. It comes complete with an in-suite spa retreat equipped with a personal sauna, steam room and treatment area with unlimited spa treatments, a glass enclosed solarium sitting areas, 270-degree views, dedicated butler, and the US$200,000 handcrafted king-sized Vivdus bed. The bed itself is billed as an “Unrivalled Sleep at Sea”.
Regent Sevens Seas Cruises President Jason Montague told LATTE the Regent Suite was sold out until November, an achievement that has been made with very little marketing.
“It’s very unique. There’s nothing like it,” Montague said.
So popular, it was necessary for the cruise line to reject a request from a client wishing to book the luxury pad for a six-month long stint, Montague revealed.
Speaking with LATTE aboard Seven Seas Splendor in Livorno, Italy this week, Regent Seven Seas Cruises’ Vice President & General Manager for Australia and New Zealand, Lisa Pile said the new 750-guest ship emphasised RSSC’s leading position in the luxury segment.
“We set the benchmark in luxury cruising when we introduced and launched Explorer and we’ve done it again now with Splendor. We can now say that we are not a one-hit wonder,” Pile said.
“Both have been absolutely outstanding and there is no question that we lead the way in luxury cruising.”
Steve Odell, Regent Seven Seas Cruises SVP and Managing Director for Asia Pacific said that such has been the demand for the high-end product, the customer booking window is continuing to stretch further out.
Availability across the fleet is somewhat limited in 2020, with Odell saying there remains “a couple of gaps” in Alaska in August and around September in the UK.
“The Mediterranean this year is pretty solid. We’re already selling 2021 – that’s the other big thing about this luxury business. We’re starting to push into summer ‘21. It’s probably a little early, but we are scooping up as much of the pre-booking business as possible.”
This week, Regent Seven Seas Cruises is hosting 145 travel advisors and media from the Asia-Pacific region onboard Seven Seas Splendor, including LATTE. That number is nearly double the figure that participated in the shake-down cruise of Seven Seas Explorer in 2016.