Guests sailing with Virgin Voyages will be provided with wearable technology that in addition to providing them with access to their cabin and suites will unlock a seamless ship boarding experience, gaming and more.
Dubbed ‘The Band’, the device is made from recycled ocean plastic and will open up voyage adventures aboard Scarlet Lady, starting 1 April, 2020.
Featuring BIONIC Yarn, a material engineering leader committed to addressing plastic pollution in marine and coastal environments, Virgin Voyages has created the travel industry’s next-level smart wearable technology that is equal parts functional and stylish. This lightweight, relaxed eco-chic accessory is nautically inspired and can be taken home by Sailors as a post-voyage keepsake.
“Just like our stunning fleet of Lady Ships, and through our partnership with BIONIC, our wearable technology marries sustainability with smarts and style, which is quintessentially Virgin,” said Tom McAlpin, CEO of Virgin Voyages. “The Band will be our seamless and worry-free way for Sailors to not only unlock their cabin with ease, but to explore all of the thrills and great experiences that Scarlet Lady and the rest of our fleet will have to offer.”
“Normally these tech devices scream that they are a tech piece through the use of bright silicones and plastics,” said Jamie Douglas Senior, Manager of Design for Virgin Voyages. “We wanted the wearable to feel like a non-technology piece, making it as discreet as possible through the material choices.”
Guests will be mailed The Band before departure or provided it when stepping on board Scarlet Lady. Activating with just the tap of the wrist, The Band is a hands-, wallet- and worry-free way for Sailors to:
- Access their cabins, serving as a room key
- Board the ship with ease
- Pinpoint location for delivery of Shake for Champagne
- Make onboard purchases and pay for the drinks tab
- Game at the casino
- VIP pass for Suite Sailors to enter Richard’s Rooftop
To complement The Band’s ease of navigation, The Sailor App will be available in the coming weeks for Sailors to complete the check-in process, book Shore Things and so much more.
The Band is built entirely from BIONIC® yarn and contains six grams of marine and coastal plastic, equivalent to one-half of a plastic water bottle that washes ashore.