Etihad to launch subscription-based travel solution

New TravelPass solution to target corporate and frequent travellers

Etihad Airways has revealed plans to introduce a new “TravelPass” that will enable the airline’s frequent guests “complete flexibility and ease with their regular and recurring travel arrangements”.

The Abu Dhabi-based carrier has partnered with Norwegian tech developer Braathens IT to develop the TravelPass which will be initially targeted at corporate and frequent travellers.

Earmarked for launch later this year, customers will be able to purchase a TravelPass for a set number of trips or a particular travel period instead of purchasing flights one by one.

Subscription-based travel provides customers with the choice between prepaid trips and pay-as-you-fly options, meeting the demands of flexibility, ease of booking and cost-efficient travel management.

“The innovative TravelPass technology offers a revolutionary booking experience for corporate and frequent clients,” said Robin Kamark, Chief Commercial Officer, Etihad Aviation Group.

Customers using the TravelPass will be enrolled into the Etihad Guest frequent flyer program.

“By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in one place, gives you the flexibility to make changes to your bookings without fees and gives you the choice to pay later. We know our corporate clients are time-poor and believe this innovative addition to our digital offering will improve the travel journey for subscribers,” Kamark said.

The Etihad TravelPass will be available to book on the Etihad website on a desktop or mobile, offering customers an enhanced digital experience that saves time by avoiding repetitive tasks involved in managing each booking.

Lead image: Svein Therkelsen, Chief Executive Officer, Braathens IT (left) and Robin Kamark, Chief Commercial Officer, Etihad Aviation Group.

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