AIME 2020 delivers “invigorating” multi-day event

3 days, 300 exhibitors, 2,500 visitors, 10,000+ meetings

Organisers of Asia Pacific Incentives and Meetings Event (AIME) have reported last week’s multi-day show “successfully delivered an invigorating industry event”. More than 2,500 visitors and 300 exhibitors descended on the showroom floor between 17-19 February, 2020.

With over 10,000 meetings taking place over two days, quality buyers and exhibitors connected to conduct business for the years ahead. Furthermore, overall registrations saw a 20% increase despite current reduced levels of international travel due to the COVID-19 virus outbreak.

“The beginning of 2020 has seen our industry faced with many challenges, both locally and abroad, however the community spirit however community spirit imbued AIME 2020 and has never been stronger,” said Matt Pearce, CEO, Talk2 Media & Events.

“The feedback from both buyers and exhibitors so far has been incredibly positive and we’re proud to have delivered what we set out to do. Looking forward to 2021, we will continue to improve and elevate the AIME experience yet again,” he said.

Kicking off the three-day event, the Knowledge Exchange connected delegates from all over the world for a day of education and community building and were welcomed by the Victorian Minister for Tourism, Sport and Major Events, The Honourable Martin Pakula.

Speakers across the day included Holly Ransom, CEO of Emergent, unpacking leadership skills for survival in a hyperconnected world, and Christopher Kai, CEO of The Mathem Group, exploring the power of human connections in business events. This was followed by two days of business on the show floor, focusing on commercial outcomes.

With plenty of discussion already surrounding AIME 2021, buyers and exhibitors have already booked in for the event 12 months in advance. AIME will run next year in Melbourne from 22–24 February 2021.

For expressions of interest or for more information, see visit

Lead image: Phillipa Harrison, Managing Director, Tourism Australia and Matt Pearce, CEO, Talk2 Media & Events.

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