Veriu officially launches fifth property in Sydney

Veriu Green Square rises from the former ground of a Mercedes-Benz car yard

Last night [Thursday 5 March 2020] saw the official opening of Veriu Green Square, Sydney’s newest hotel.

Master of Ceremonies was Veriu CEO Zed Sanjana, with joint co-founders Alex Thorpe and Rhys Williams sharing the podium with the entertaining stories of their humble start into the hotel business.

The brand started with a girlfriend break-up in 2002, when a decision was made to rent out two rooms in Bondi and the dream of one day owning a 150-room boutique apartment hotel began.

The dream is now a reality with the opening of this edgy 144-room micro apartment hotel, Veriu’s fifth hotel in Sydney.

Deputy Lord Mayor of Sydney Jessica Scully with Veriu CEO Zed Sanjana

The hotel is built on the site of a vintage Mercedes-Benz car yard, and stays true to the brand’s mission to immerse itself in the culture of the inner-city location and pay tribute to the roots of the original site. The reception comprises a cleverly adapted Vintage Mercedes; the theme continues when we look at the room furnishings, with the lighting incorporating car headlamps, coat hooks made from Mercedes badges and leather bedheads.

The rooms offer a home-away-from-home feel, with Nespresso coffee makers and kitchenette facilities for those who don’t want to eat out every night.

Each Veriu hotel incorporates a local restaurant on-site, with the Freddie Green modern Italian restaurant supplying the gourmet food the evening LATTE paid a visit. The designer cocktails were thanks to the local Archie Rose distillery, wine by Taylors and craft beer by the Colonial Brewing Co.

Also in attendance was Jess Scully, Sydney’s Deputy Lord Mayor, who spoke about how well Veriu fitted in with the revitalisation of the area, before the cutting of the ribbon and inviting all guest to join Sustainable #Sydney2050.

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Lead image: Veriu Co-Founder Alex Thorpe with Deputy Lord Mayor of Sydney, Jessica Scully.

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