Associations Round Table at AIME 2020

Not a round table in sight as AIME shuffles format for connected C-suite execs

Asia Pacific Incentives and Meetings Event (AIME) has revealed insights off the back of an industry-first Associations Round Table. Sponsored by the Melbourne Convention Bureau (MCB), the round table session connected C-suite executives from over 30 global organisations during the AIME Knowledge Program to discuss common challenges and opportunities.

Julia Swanson, Chief Executive Officer, MCB commented: “We were thrilled to partner with Talk2 Media on delivering the inaugural Associations Roundtable at AIME 2020. It was an important platform for Association executives across the globe to come together and discuss issues of relevance and growth in a global environment where change seems to be the only constant.”

Instead of a traditional round table format, guests were greeted with a live interactive band, where they were encouraged to step outside their comfort zone to drive creative thinking.

Designed by AIME and co-facilitated by Mykel Dixon, award-winning speaker, author and musician, and Remi Deve, chief editor of Boardroom, the session was themed around association growth and relevance, and highlighted how a new environment could shape fresh ideas and ultimately reimagine the way they conduct business.

“The business climate has changed dramatically over the past 20 years—but many associations and non-profit organisations haven’t. For an association to remain relevant towards its members, it has to be agile and adaptive. As individuals, teams and businesses we are all asked to redefine our relevance—which is exactly what we brought to light in our session,” said Deve.

Reaffirming the event’s refreshed format, Dixon said, “The delegates who attended, I believe, will build real momentum off the back of the round table and creatively lead the association industry deep into the 21st century. It was also a thrill to watch such a diverse group of C-suite leaders drop their guard, kick off their shoes and fully engage in meaningful discussion about the future of their business. I can’t wait to see what they’ll do next.”

Furthermore, the Associations Round Table also explored the top 20 marketing trends of 2020, and featured a MCB panel session, which addressed the issue of relevance and growth in the context of the UITP Global Public Transport Summit, the sector’s biggest global event which will be coming to Melbourne in 2021.

The Knowledge Program will take place again in 2021, with AIME running from 22 to 24 February.

For more details or to submit interest in attending AIME in 2021, visit

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