LVMH Moët Hennessy Louis Vuitton (LVMH) has earmarked Beverly Hills, California as its launch destination in the United States for the ultra-luxury Cheval Blanc hotel brand.
According to paperwork submitted to the Beverly Hills planning department, the project will include the 115-room and -suite Cheval Blanc Beverly Hills, along with high-end hospitality, retail and dining facilities. The property will be built on a prime parcel of land, located on Rodeo Drive, Little Santa Monica Boulevard and Beverly Drive. LVMH acquired the land a number of years ago and has featured short-term pop-up events at the site in recent years.
LVMH’s Cheval Blanc hotel label currently consists of four locations: Cheval Blanc Courchevel in the French Alps, Cheval Blanc Randheli in the Maldives, Cheval Blanc St-Barth Isle de France in the French West Indies and Cheval Blanc St-Tropez. A Paris hotel will open later this year and other properties are in the pipeline for London and the Seychelles.
LVMH has commissioned architect Peter Marino to design Cheval Blanc Beverly Hills, according to the Beverly Hills Courier.
“Our intention was to conceive a vibrant addition to the City of Beverly Hills and a new icon for both the City and Cheval Blanc,” Marino said.
“We are delighted to announce the first Cheval Blanc hotel in the US, destined for the heart of Beverly Hills,” said LVMH Chairman and CEO Bernard Arnault. “LVMH has a long and successful presence on Rodeo Drive and we look forward to expanding our role in the City with this exceptional new destination. Peter Marino has designed a magnificent hotel that will offer unrivaled hospitality, as well as dining and retail locations, and enhance Rodeo Drive’s reputation as an unparalleled luxury destination,” Arnault added.
An environmental review of the project is expected to take around 18 months. Pending approvals, the Cheval Blanc Beverly Hills is slated to open in 2025.