CINZ unveils new business event for post COVID-19

BE Reconnected to re-engage New Zealand's industry partners

New Zealand’s business events industry association, CINZ, is looking towards post-COVID-19 recovery by launching a new event, BE Reconnected, for 1 December 2020.

Replacing this year’s multi-day MEETINGS exhibition, BE Reconnected will focus on reengaging and reconnecting vital industry relationships to help kick start business recovery. The CINZ 2020 Conference and AGM will be held the following day on 2 December.

CINZ Chief Executive, Lisa Hopkins says New Zealand’s business events industry, which was valued at around NZ$500m per year, has suffered immense losses and must be given every opportunity to recover.

Lisa Hopkins, Chief Executive CINZ

“We have been looking at different ways to reconnect our members with customers, channels and each other, as part of the industry’s overall business recovery strategy.

“BE Reconnected will be a vital step in helping to secure business leads and super-charging the sector’s recovery. We want to engage buyers in multiple face-to-face opportunities over a short time, building new relationships and rekindling old ones,” Hopkins said.

“Business events are the highest-yielding component of the visitor economy. At the start of 2020, New Zealand was on the cusp of enormous business tourism growth with the opening of new conference venues, four- and five-star hotels, national infrastructure, expanded airlines routes and new attractions. Instead, for many, there has been no business or revenue,” she added.

Be Reconnected will be held at the Vodafone Events Centre in Auckland.

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