Sabi Sabi Private Game Reserve has certainly faced challenges over its 40-year history and the current global crisis is no doubt the biggest to date. With South Africa currently in lockdown, Sabi Sabi’s lodges are closed to guests. However, life in the bush goes on, with a small management team working hard to maintain the lodges, manage habitats and anti-poaching patrols while at the same time conduct morning and afternoon safaris for Sabi Sabi’s online marketing platforms.
The Sabi Sabi team are continually looking for innovative ways to bring the bush into people’s homes through their social media platforms and last week launched Elefun Escapes – a weekly series that engages with children and their parents to learn about the African bush on safari with ranger Ally Ross.
Sabi Sabi’s Marketing Director, Jacques Smit, said: “These last few weeks have undoubtedly been the toughest test of our endurance, creativity and resilience as an industry.
“Never before have we been faced with challenges quite to the scale of our current situation. At Sabi Sabi we are following the philosophy of ‘As we learn from yesterday, we stand strong today to ensure a tomorrow’ and we believe the actions taken today will assist in seeing the end of this situation sooner rather than later.”
Smit thanked trade partners and customers for their support and understanding through this process.
Sabi Sabi continues to work closely with trade partners, encouraging them to engage with their clients to reschedule their dream holiday rather than cancel and have taken several steps to make this as easy as possible, including honouring 2020 rates through until 30 June 2021.
Rangers are out on regular safaris reporting sightings each day to help keep our future guests motivated and enthusiastic about their trips as well as entice Australian and New Zealand travellers to put Sabi Sabi at the top of their bucket list when overseas travel resumes.
“Sabi Sabi is committed to showcasing what is happening on our reserve on a daily basis, as life in the bush still goes on and we will be ready and waiting for the world’s return,” Smit concluded.