Destination DC, the official destination marketing organisation for Washington DC, has launched its global travel agent training program.
Washington DC Special Agent Academy is an online-based program designed to train and engage with travel advisors around the globe who are interested in becoming Washington DC experts. As a DC special agent, travel professionals will be better equipped to sell the US capital and its unique offerings to their customers. Agents will also be able to better match travellers’ special interests and travel styles with a personalised DC experience.
The program’s initial rollout consists of three courses, or “operations,” with several missions covering a variety of topics. The first operation covers the city’s captivating monuments, memorials, museums and historic neighbourhoods. Later operations dive deeper, covering sports, dining, educational tours and the unique offerings available in the greater Capital Region.
According to the latest USA market research released by the US National Travel and Tourism Office, 42% of Australian and New Zealand consumers use travel advisors to book their USA holiday.
“Travel agents play a huge role in inspiring potential visitors to Washington, DC, which is why additional education will benefit the destination,” says Elliott L. Ferguson, II, President & CEO of DDC.
“As travel agents around the world prepare for the return of flights and travel once the COVID-19 pandemic subsides, now is the perfect time to learn more about why travellers should add Washington DC to their itinerary when returning to the U.S.”
Certified agents will receive a digital certificate and badge, be entered in monthly giveaways for DC memorabilia and can enter to win a slot on an upcoming famil.
Through DDC’s international representation, the Washington DC Special Agent Academy has launched in Australia, New Zealand, United Kingdom, India, France and Germany, reaching more than 30,000 agents.
Learn more at washington.org/special-agent-academy