Oceania Cruises has unveiled a new print and digital brand campaign, rolled out as the cruise line looks beyond the coronavirus pandemic turmoil.
The 15-second ‘Remember the Future’ clip (featured below) is an emotive, evocative campaign, tinged with romance and reminds travellers why they love to travel and aims to inspire them to look to the future.
“We wanted to create something fresh and uplifting while remaining sensitive to the current moods of our guests and the travelling public,” stated Bob Binder, President & CEO of Oceania Cruises. “Our loyal guests are eagerly booking for 2021 and 2022 and the ‘It’s All Ahead of You’ messaging poignantly underscores the hopefulness and anticipation of future travel and the bright days ahead of us all.”
The campaign reinforces Oceania Cruises’ core pillars of Exquisitely Crafted Cuisine, Curated Travel Experiences, and Small Ship Luxury.
“These core tenants not only guided the creation of the campaign, they embody and encapsulate the Oceania Cruises Experience and the foundation of our brand,” added James Rodriguez, Executive Vice President of Sales and Marketing. ‘Remember The Future’ will debut in the Departures July/August issue and in Travel + Leisure’s August edition.
The ‘Remember The Future’ social campaigns (using the hashtag #RememberTheFuture) will include guest experiences and insightful destination recommendations, memory-making service stories from our guests and crew, and rich, engaging content from Executive Culinary Director Jacques Pépin, Sirena Godmother Claudine Pépin, Director of Culinary Enrichment & Executive Chef Chef Kathryn Kelly, Oceania’s acclaimed Artists-in-Residence and more.
Lead image: Oceania Cruises’ Remember the Future campaign screen-grab