Luxperience 2020 switches to virtual format

"Community is ready to have travel conversations," says Event Manager Lynn Ormiston

Luxperience organisers have confirmed this year’s annual event will switch to a virtual meeting format, replacing the planned physical show scheduled from 13 to 16 October 2020.

The switch over enables luxury travel businesses and tourism destinations to remain connected with key decision-makers and qualified travel buyers in a safe and interactive online environment.

With international travel disruptions significantly impacting the industry, the organisers say that moving the event online will allow all parts of the industry to remain connected and offer an engaging interactive platform that will bring the community closer together no matter what timezone they are situated in.

Image credit: Daniel Morris/Unsplash

It will also help accommodate the expected increase in demand for high-end travel experiences within Australia, New Zealand and the wider Oceania region, all of which are poised to be some of the first markets to open up to both inbound and outbound tourism.

Luxperience Event Manager Lynn Ormiston said that in the two weeks since the decision was finalised delegate feedback has been positive.

“We’ve noticed the community is ready to have travel conversations and are looking to book future travels for their clients domestically and globally. The industry is keen to start engaging again and is excited about the virtual event. We are also talking to new buyers and exhibitors,” Ormiston told LATTE this week.

The virtual event will incorporate all the hallmarks of the successful physical event including its pre-scheduled appointments format, as well as translating its education program into engaging online workshops and insightful industry keynote presentations. It will also continue to prequalify all participants to ensure that only senior decision-makers, with a proven history of purchasing, can take part in the online program.

The move to a virtual solution also carries with it a new tagline of “Your World Transformed” and refreshed creative (pictured above).

“At Luxperience we recognise that how we experience travel is changing. Beyond ticking off the bucket list, the way we explore today is more intimate and personal. It is a deeper discovery of the world and our place in it,” Ormiston told LATTE.

“Luxperience will bring together a global community of qualified luxury travel buyers with the world’s most exclusive travel suppliers to network, gain insights and together, design inspiring travel experiences.”

Image credit: Pietro de Grandi / Unsplash

The programs for buyers and exhibitors will remain similar.

The Buyer Program provides access to the Opening Forum, personalised diary (42 x 10-minute appointments across the three-day virtual solution), webinars and virtual travel workshops.

The Exhibitor Program for one delegate includes the Opening Forum, personalised diary (maximum of 96 appointments over three days – a 75% increase on the physical event capacity) and webinars.

An additional opportunity for exhibitors will be Luxperience’s new Virtual Travel Workshops, providing the chance to connect with source markets in sessions of up to 50 delegates “in an intimate and interactive virtual workshop” during the event days. The Virtual Travel Workshop is also available on application.

For more information and to register for the Virtual Luxperience, go to

Lead image: Uluru – credit: Henrique Felix / Unsplash

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