Marriott to launch flagship luxury brand Down Under

JW Marriott will to debut on the Gold Coast in December 2020

JW Marriott Gold Coast render

The Gold Coast has been revealed as the gateway destination in Australia for the debut of Marriott International’s luxury brand, JW Marriott Hotels & Resorts.

A $35 million rebrand of Surfers Paradise Marriott Resort & Spa will see the Queensland property repositioned as JW Marriott Gold Coast Resort & Spa. Upon completion of the renovation, the 223-room and -suite resort will be elevated to a new standard of luxury to appeal to the discerning traveller seeking a tropical retreat near the Gold Coast’s iconic beaches.

“We are excited to announce the debut of our flagship JW Marriott brand here in Australia with the opening of JW Marriott Gold Coast Resort & Spa,” said Sean Hunt, Area Vice President, Australia, New Zealand and Pacific, Marriott International. “The opening will signal the continued expansion of our luxury footprint in Australia as we continue to see strong demand within the luxury travel segment here. The JW Marriott brand, with its distinctive luxury philosophy, will resonate with these travellers, who seek exceptional, thoughtfully-crafted services and experiences.”

JW Marriott Gold Coast Resort & Spa has been designed, inspired by its natural surroundings, to promote and reflect the beauty and relaxed mood of coastal Queensland. The resort’s public spaces will be redefined but will retain the emblematic features of the original tropical design, which worked to create a connection to the surrounding lush hinterland landscape.

The new-look guest rooms, offering a choice of ocean or hinterland views, also draw inspiration from the local landscapes and surrounding elements.

The property’s six food and beverage venues, including two feature restaurants, lobby lounge and bar, pool bar, a new Japanese whisky bar and a signature JW Marketplace, will be revamped to ensure guests have access to a refined yet relaxing dining experience throughout their stay.

The resort will continue to welcome guests during the ongoing upgrade.

Lead image: JW Marriott Gold Coast render King Room

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