Silversea enhances travel advisor marketing resources

Marketing Central revamps tools to assist frontline sellers

Silversea has upgraded its online suite of marketing resources and sales tools for travel advisors to better leverage marketing opportunities.

The enhanced platform, branded Market Central, aspires to enable travel advisors to grow their businesses, offering access to an expanded portfolio of tools that have been designed to make selling Silversea easier than ever. Enhanced for the US & Canada, UK & Ireland, and Australia & New Zealand markets, Silversea’s Marketing Central is being rolled out for the first time across Europe, Latin America, Asia, the Middle East and Africa.

The revamped Marketing Central provides a one-stop-shop for all marketing needs. It includes simplified access to marketing assets, the latest incentives and fares available to travel advisors and more. Web pages have been optimised for faster loading times.

Marketing Central is located within the Travel Professional Center, My.Silversea.com.

The platform enables travel advisors to create effective campaigns that feature high-impact, customisable marketing materials, such as;

  • single and multi-voyage flyers to highlight up to 10 Silversea itineraries tailored to clients’ interests;
  • web banners, which boost digital traffic and drive demand;
  • promotional flyers that can be personalised with an agency’s logo, contact information and a call to action;
  • and invitations for the travel advisor’s Silversea-branded event.

Additional featured materials include Silversea’s latest brochures, destination toolkits that can be used to build a destination-based campaign and selling tools designed to generate business and improve advisors’ skillsets.

Travel advisors can also browse and quickly download Silversea images, videos and logos; view current exclusive offers; access company press releases; access articles on Silversea’s travel blog and more.

“In the current environment, digital marketing is more important than ever and we have moved quickly to enhance our digital marketing tools to support our travel advisor partners with their marketing activities,” said Barbara Muckermann, Silversea’s Chief Marketing Officer.

“Our goal is to make it faster and easier for travel advisors to leverage Marketing Central’s wealth of information and tools to grow their business with Silversea, especially now when their clients are dreaming more and more about their future travels.”

Log in to the enhanced Marketing Central: https://my.silversea.com/

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