There’s no denying the buying power of the LGBTQ+ community. In 2019, it was estimated to be worth more than US$3.7 trillion across the globe.
LGBTQ+ travel is a fast-growing and dynamic sector of the Australian and international travel market with an annual spend in excess of US$218 billion, according to global LGBTQ+ consulting firm, Out Now. Australians make a sizable contribution to this total, adding more than $6.9 billion dollars with an average annual growth rate of 2.8 per cent.
With this combined buying power across almost every genre of luxury products, leisure and business travel – from high-end fashion, home styling, luxury cars and lifestyle products to luxury cruising, adventure, food and wine, hotels, resorts, private villas and the family sector – the global LGBTQ+ community travels more often, spends more money, and is constantly looking to expand its horizons beyond any other demographic.
To meet the ever-growing demand for expert, relevant and topical information, advice and inspiration to reach a broader range of travellers, Signature Luxury Travel & Style magazine is launching a dedicated LGBTQ+ offering in print and online.
Signature Media CEO & Group Editor, Cathy Wagstaff, says: “There is a demand in the Australian travel market for in-depth, meaningful intelligence for this significant tourism sector. Our goal is to provide the highest-quality content for LGBTQ+ travellers to be able to travel better, and also to promote equality for all travellers.”
“We are engaging reputable, high-profile and specialist travel writers as regular contributors, writing engaging first-person narratives, reviews and independent content that will focus on news, events and welcoming destinations for these sophisticated travellers,” Wagstaff said.
This inclusive travel content will be seamlessly integrated into the title’s quarterly print magazine, fortnightly e-newsletters and on a dedicated hub online here.
The first features are a list of the safest and most welcoming countries to visit, ranked by the LGBTQ+ Danger Index, and a feature on the best global LGBTQ+ events and Festivals for 2021.
Stay informed at signatureluxurytravel.com.au/lgbtq/