Tourism Western Australia has rolled out a new campaign targeting the local ‘staycation’ market.
The half-a-million-dollar push, part of the Wander out Yonder drive, is centred around Perth’s world-class hospitality, entertainment and accommodation offerings. It aims to encourage people to extend a visit to the city with a stay at one of Perth’s hotels and restaurants and bars – while taking in a performance, gig or cultural experience.
Accommodation deals are not only limited to Perth but the surrounding regions of Northbridge, Fremantle, Scarborough, Mandurah, Rockingham, Rottnest Island, Perth Hills and the Swan Valley.
The new campaign comes in the lead-up to festival season, with the McGowan Government saying Western Australia is leading the nation in reopening its hospitality sector, small businesses and entertainment options as part of the WA Recovery Plan.
The hotel deals cater to all visitors – from families looking for an affordable getaway to couples seeking a luxury romantic escape – with savings of up to 40%.
To boost the marketing reach for Perth hotels, the State Government has partnered with Wotif to offer 15% off Perth hotels, with more offers in a special travel edition of RAC’s Horizons magazine, due in RAC member households next week.
WA’s cultural institutions are also presenting a range of arts and cultural events in the coming months.
Perth Cultural Centre’s family-friendly Awesome Arts Festival will run from 28 September to 4 October. The city has also welcomed the beginning of the wildflower season with the Kings Park Festival on now until the end of the month.
“Nowhere else in the country, let alone most parts of the world, is there the freedom to go out and safely enjoy world-class hospitality, accommodation and entertainment like we can here in Perth,” WA Premier Mark McGowan said.
“With the weather warming up and a host of arts, cultural and entertainment offerings available for all ages and tastes, there’s never been a better time to be a tourist in your own backyard. We know our regions are buzzing with business from Western Australians who have heard our calls to Wander out Yonder and support local businesses.”
WA Tourism Minister Paul Papalia said, “Perth’s hospitality sector is the most vibrant and active in the country. Our venues are able to trade at a decent capacity, we don’t have the prohibitive four-square-metre rule, and our restaurants, bars and cafes are enjoying the benefits.”
“Regional WA’s tourism hotspots are absolutely jam-packed now and into the school holidays, so anyone who hasn’t booked should look at the incredible options around Perth and rediscover our wonderful city.”
More on the campaign at experienceperth.com/plan-your-visit/see-perth.
Lead image: The Ritz Carlton, Perth Elizabeth Quay