The next step in the Save Australian Tourism campaign

Take the 'borders need opening' message to your local member of Parliament

Signatories of the Save Australian Tourism campaign, exclusively revealed by LATTE last month, have been called on to take the message to State and Federal members of parliament.

Baillie Lodges’ Chief Operating Officer, Craig Bradbery, said the industry had thrown its full support behind the memoranda he inked just weeks ago urging for state and territory borders to reopen in unison.

This week Bradbery revealed over 1,600* supporters had pledged allegiance to the campaign to date, including a stellar list of the tourism and hospitality industry’s who’s who. Support has come from all sectors, from businesses big and small, from associations and support businesses, and from industry members who lost their jobs due to the pandemic, he said.

“While many regional areas particularly reliant on tourism have been seriously impacted by the border closures, such as Far North Queensland, the Whitsundays, much of Tasmania and the Northern Territory, Kangaroo Island and remote parts of Western Australia, anyone working in tourism and hospitality in the capital cities has also seen the devastating impacts of the border closures, as well as the many thousands of producers, suppliers, retail and service providers that partner with tourism businesses.

“Most city hotels are also empty, urban tour operators are dormant, ground transport operators have ground to a halt and hundreds of thousands of employees are stood down,” Bradbery wrote in a follow-up letter to those who signed up for the Save Australian Tourism crusade.

The Baillie Lodges executive said the next step was to crank up awareness of the campaign to all levels of government.

“It’s vital to ensure that local members of parliament (both State and Federal) hear first-hand of the impacts that their government’s decisions are having on the tourism industry and the wider impacts which are likely to flow on to their entire electorates.”
Craig Bradbery, Chief Operating Officer, Baillie Lodges

An example of the Save Aussie Tourism Instagram Story Tiles available to share to push the message

The travel and hospitality industry can have their voices heard by emailing their local member of parliament a proforma letter. That letter – accessed in full here – states: “While we understand the importance of keeping Australians safe during this difficult time, the tourism sector has been decimated by tough, and sometimes unnecessary, border restrictions.”

“Australian tourism businesses understand that it will be sometime before international travel resumes, however, the domestic border closures are exasperating the negative impact on industry and especially on my business.”

“Enabling domestic travel would provide a much-needed boost to the sector and help keep people in their jobs.”

The letter concludes, stating: “As a local tourism business in your electorate, I call on you as my representative to stand up and support the opening of Australia’s borders.”

Individuals and companies are also encouraged to share the Save Australian Tourism campaign through their own channels and using the hashtag #saveaussietoursm and to follow @saveaussietourism Instagram “movement”.

A suite of social media tiles are available to download on the website, which can be shared across Facebook, Instagram and Twitter.

Note: While more than 1,600 people have signed on to support the campaign, the Save Australian Tourism website can only show a maximum of 500 names.

Lead image: Parliament House, Canberra | credit: Patty Jansen from Pixabay 

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