ILTM launches virtual world tour

Annual ILTM Cannes show canned as online solution revealed

Organisers of ILTM (International Luxury Travel Market), Reed Exhibitions, have confirmed the postponement of its annual showcase in Cannes until 2021 while revealing a new virtual series of events to take place before the end of the year. Next year’s event has been locked in for 6 to 9 December 2021.

ILTM World Tour – access all areas, will be a virtual event that aims to unite the global community of buyers and suppliers of luxury travel. A new one-off digital opportunity with a creative difference, ILTM World Tour – access all areas will compensate for the postponed ILTM events in 2020 and provide an environment for international luxury travel brands and regional buyer communities to virtually meet to connect and build their businesses.

“We feel the weight of disappointment at not being able to meet in person, but nothing can ever override the safety of all our attendees at ILTM. So, until we can meet again in person, and make up for all the postponed ILTM’s this year, we have created a one-off digital event with a creative difference,” said Alison Gilmore, ILTM Portfolio Director.

“We know right now that what counts the most is getting business lined up for 2021. We cannot predict the timing of when growth will come back, but we can be ready for whenever it happens,” Gilmore said.

ILTM World Tour – access all areas, will take place across three consecutive days, over three consecutive weeks, reaching three buyer source regions;

  • Asia Pacific (17/18/19 November)
  • Europe, Middle East and Africa (23/24/25 November)
  • North and South America (1/2/3 December)

All participating suppliers will have the opportunity to consider whether they wish to do business in their core markets or also discover new ones. For example; a luxury travel brand from Europe that wants to meet with Asia Pacific buyers would select the first week that will run from 17 to 19 November and arrange appointments during that buyer’s time zone.

Similarly, if any supplier is looking to meet with buyers from Europe, Middle East and Africa they would select week two from 23 to 25 November and if they are exploring the buyer community in North and South America it would be week three and 1 to 3 December. Alternatively, exhibitors can attend all three weeks and meet the world.

Gilmore continued, “We have created this one-off event to design a truly global business opportunity for all our ILTM suppliers and buyers and planned it so that we respect all time zones. With a 3-week time frame, everyone can create their own strategy and arrange meetings that will work for them.”

“We know that the unprecedented events of 2020 have meant the luxury travel industry has had to adapt their business strategies. With target markets shifting as some borders remain closed, we want the objective of the ILTM World Tour to offer a global proposition to open up opportunities for all participants and be a time to bring people together, uniting through shared experiences and business, whilst we plan for our return,” she concluded.

For further details, see www.iltm.com, @ILTM_events and #ILTM.

Lead image: Thanks to J. Kelly Brito for sharing their work on Unsplash

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