United Airlines rolls out ‘Map Search’ tool

Customers can now see how far their dollar will take them globally

United Airlines has introduced an interactive map feature that enables customers to compare airfares network-wide based on a range of criteria. Powered by Google Flight Search technology and accessed on United.com, customers can easily compare and shop for flights, based on departure city, budget and location type, such as popular national parks, skiing and cultural destinations.

The new digital tool displays fares in a map view, allowing customers to simultaneously compare travel to a variety of destinations in a single search.

“We’ve reinvented the way people search for flights and introduced something new for our customers that is simpler, provides better results and is easy to use,” said Linda Jojo, United’s Executive Vice President for Technology and Chief Digital Officer. “Leveraging the power of Google’s Flight Search technology, we are able to provide an all-in-one solution that streamlines the search process and allows our customers to more easily find the flights that work best for them.”

Customers can apply over a dozen filters to their map search, including viewing non-stop only flights, specific or flexible dates, and one-way or round trip options. Additionally, customers can set their preferred departure city and maximum price preference, and filter options based on the type of destination they’re looking to visit.

A screen grab of UA's Map Search when viewing fares from Los Angeles to select Australian cities. Fares to Uluru may need some work.

The feature currently offers filters to view destinations that are popular for the following offerings: National Parks, Beaches, Beer & Breweries, Culture, Food & Drink, Hiking, Outdoors, Romantic, Skiing & Snowboarding, Snorkelling and Scuba.

In addition to the filter options available on Map Search, MileagePlus members can also use the tool to view all of their past travels with United. With the “Where I’ve Been” feature, the map will highlight all the destinations a customer has travelled to with United.

This tool was developed in direct response to customer feedback and United and Google are continuing to collaborate on enhancing this innovative map search capability. Map Search follows a number of recent innovations introduced by United to streamline the travel process.

See united.com.

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