Silversea Cruises enhances its digital training platform

Silversea Cruises has enhanced its digital training platform – Silversea Academy – to equip travel partners with expertise. Now accessible to travel partners globally, including those in the United States, Canada, LATAM and Asia for the first time, and enhanced for users in the United Kingdom, Ireland, Australia and New Zealand, the online educational program has been enriched and expanded, and now offers 18 training modules.

By participating in Silversea’s online training courses, travel partners will be better placed to sell the cruise line’s all-inclusive offerings, which is the most broad-ranging and comprehensive in the luxury cruise market. With eight ultra-luxury ships in its fleet and an additional four on order, Silversea travels to over 900 destinations across all seven continents, on both expedition and ocean-going voyages. Silversea’s guests enjoy the personalised service of a butler, in-suite 24-hour room service, complimentary dining and snacks served in a selection of restaurants, complimentary beverages throughout the ship, and cocktail receptions with canapés, among other comforts. Aboard Silversea’s expedition cruises, all shore experiences are included, as well as Zodiac tours and the enriching expertise of an Expedition Team.

The training hub enables travel partners to learn more about Silversea’s variety of product offerings, destinations, ships and itineraries with an interactive and visually engaging learning experience. Each module takes an average of 20 minutes to complete. Travel partners are invited to participate in a quiz at the end of each module and are awarded a certificate upon their successful completion. Moreover, those participating in Australia, New Zealand and Asia will obtain two CLIA accreditation points for each module completed.

Among the training modules now available are ‘Selling Silversea,’ which provides a comprehensive understanding of the cruise line, its intimate ships and its broad range of visited destinations; ‘Expedition Cruise Expert,’ delivering an in-depth knowledge of the luxury expedition cruise experience; and various modules that cover ships’ public spaces, restaurants, suites, and voyages. Plus, several modules are dedicated to visited destinations, from Africa and the Indian Ocean to South America and more.

The Silversea Academy platform also offers easy access to the My.Silversea.com portal, where travel partners can view and manage bookings, as well as leverage the tools of Marketing Central to create effective campaigns that feature high-impact, customisable marketing materials. There is also a convenient “Meet the Team” tab to connect travel advisors with their Silversea sales support team.

To celebrate the launch of the updated and expanded Silversea Academy, travel partners who complete a training module will be entered into a monthly draw, held for three months, for a chance to win a AU$100 gift card.

“Silversea Academy is an innovative solution that will help our travel partners to nurture and grow their client base,” says Adam Radwanski, Silversea’s Managing Director – Asia Pacific. “We understand that now is a particularly challenging time for our valued travel partners and travellers need more support than ever during the planning phase. Through our flexible, comprehensive new digital training platform, travel partners will enhance their understanding of the qualities that make a Silversea cruise an entirely unique experience. I look forward to developing our already strong relationships with our travel partner community in the future.”

Travel partners can register for the Silversea Academy here.

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