Alaska Airlines has revealed the date for its integration into the oneworld aviation alliance. Backed by American Airlines, 88-year-old Alaska Airlines will be the second US carrier to join the global group.
According to a blog post shared on the official Alaska Airlines’ website, the airline will become part of the oneworld family on 31 March 2021. The new “aggressive deadline” is several months later than what was announced in late July, at which time oneworld had flagged a late 2020 entry.
In the blog post this week, Alaska Airlines’ Senior Vice President of Fleet, Finances and Alliances, Nat Pieper commented: “Every airline has pivotal moments in its history. Decisions that are made for future success and stability, and to provide increased service and a better travel experience for its customers. oneworld offers us those opportunities.”
According to the blog, between now and 31 March 2021 there will be changes required “to every one of our major systems so they can ‘talk’ to each oneworld member airline, and ensure we have a smooth and seamless guest experience.”
Alaska Airlines already has global partnerships with six oneworld members, including American Airlines, British Airways, Cathay Pacific, Finnair, Japan Airlines and Qantas. Those partnerships will soon expand to also include Qatar Airways and Iberia.
“As spring begins next year, the famous blue orb of oneworld will find its home across our airline. It’ll be on employee name tags; in our airport lobbies, ticket stands and gate areas; in our guest emails, in advertisements, on our billboards; and positioned on our aircraft,” the blog continued to explain.
Alaska Airlines is also forming a US West Coast international alliance with American Airlines.