New Florentine five-star hotel set to bloom in spring

AG Hotels expands luxury hotel portfolio beyond Rome

AG Hotel Group will strengthen its Italian portfolio of upmarket properties when it opens IL Tornabuoni in Florence in early 2021. Positioned on the top floors of two Renaissance palaces, Palazzo Minerbetti and Palazzo Strozzi del Poeta, the hotel’s prized location is in the very heart of the city in Via de’ Tornabuoni – Florence’s main and exclusive shopping street.

The newly renovated 62-room and -suite IL Tornabuoni is located on the corner between the Tornabuoni, Purgatorio and Parione streets. Each level of the hotel has been decked out with a distinct regal colour including vibrant teals, blues, yellows, vermilion and grey. Most rooms and suites will offer two double beds, a rarity in much of Italy and Europe.

Junior Suite, IL Tornabuoni

Guests have 12 room and suite options to select from, ranging from the 20-square-metre Classic Room to the larger 42-square-metre Suite, through to the 55-square-metre Tornabuoni Suite that accommodates up to four guests and features a terrace with a Jacuzzi.

IL Tornabuoni will be AG Group’s maiden five-star property in the Renaissance City, joining a collection of other assets in Rome. The young brand was launched in June 2019 by President and Founder Andrea Girolami (AG), and also comprises four-star hotels, a tour operator/DMC, gourmet bistros and more.

Lucie Restaurant, IL Tornabuoni

The new Florence hotel will feature a champagne bar, dubbed La Cave, offering a selection of Girolami’s hand-selected collection of bubbles from Italy and France. The primary restaurant will be IL Magnifico Bistro and Cafe on the ground floor and La Terrazza on the fourth floor, offering panoramic views of Santa Maria Novella, San Frediano and the Oignissanti Church.  The hotel will also include an intimate gastronomic restaurant, Lucie and The Butterfly Terrace on the rooftop offering signature cocktails.

General Manager of IL Tornabuoni, Fernando Pane, told Forbes the hotel’s position in the heart of Florence is “where art mixes with fashion, food and design.”

“Of course, a sophisticated city like Florence has its share of five-star hotels but many recently opened ones are small, independent properties with eight to 10 rooms at most. They can’t offer the same range of services, food and beverage experiences, and activities that IL Tornabuoni is going to provide its guests,” Pane said.

La Terrazza, IL Tornabuoni

Initially slated to launch in April 2020, the coronavirus pandemic has now seen the development’s debut rested until 1 March 2021, with bookings now being accepted.

IL Tornabuoni can be booked via the GDS through Amadeus (UIFLR163), Galileo (UI76392), Sabre (UI21910) and Worldspan (UI9163).

Renderings featured are from the IL Tornabuoni website | credit: AG Group

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