Solitude paramount for Abercrombie & Kent travellers in COVID era

"Privacy is the new luxury," says Sujata Raman, A&K Regional MD Asia Pacific

Ooralba Estate, Kangaroo Valley, NSW

Abercrombie & Kent (A&K) has released details of a sample survey of loyal clients, conducted to gauge their preferences once travel resumes, and how those preferences might evolve into the future.

Over 200 regular A&K guests and top travel agent partners took part in the luxury travel company’s survey, quizzed on where they would like to travel to and when, and also when travel becomes an option, what will be most important – family travel, special celebrations, private experiences, personal space and/or privacy.

The resounding message from A&K’s travellers confirmed they are seeking privacy close to home.

Picnic Island, Coles Bay, Tasmania (supplied)

“The valuable input and insights received from our guests has helped shape our recovery portfolio,” said Sujata Raman, Regional Managing Director, Abercrombie & Kent Australia and Asia Pacific.

“It reflects the general desire of our travellers to stay in safe, secluded locations with close family and friends for company.

“There was a recurring message too that our guests are seeking travel experiences that allow reconnection with loved ones in intimate surrounds and at a relaxed pace. Privacy is the new luxury and our latest collection of private villas, estates and islands here in Australia reflects just that,” Raman said.

Beach House, Haggerstone Island, Great Barrier Reef, Queensland (supplied)

Abercrombie & Kent’s local travel experts have curated a collection of islands, estates, superyachts and beach havens for the exclusive use of one family or travelling party, and A&K’s Journey Designers are on hand to help travellers determine which of these private travel experiences are best suited to their needs.

The portfolio of exclusive stays includes private island stays in pristine wilderness that accommodate as few as eight people; private homes in New South Wales and Queensland with panoramic views that are often inclusive of housekeeping, chef and butler services; and a range of superyachts in Queensland, Tasmania and the Kimberley.

More on A&K’s Australia program at

Lead image: Ooralba Estate, Kangaroo Valley, NSW (supplied) 

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