Hyatt taking The Unbound Collection into Sweden

Stockholm landmark hotel chosen as Hyatt's entry point in the country

Hyatt Hotels Corporation has earmarked its maiden hotel in Sweden, revealing plans to add First Hotel Reisen to the group’s Unbound Collection by Hyatt in early 2021.

Hotel Reisen is currently undergoing extensive refurbishment and will be available on Hyatt’s booking system on an unbranded basis as of December 1, 2020. It will be branded as Hotel Reisen, the Unbound Collection by Hyatt.

In the Nordics, the hotel will join the planned Grand Hansa Hotel in Helsinki, Finland as part of The Unbound Collection by Hyatt and Hyatt Centric Reykjavík in Reykjavik, Iceland. The three hotels represent strategic cornerstones in Hyatt’s expansion plans for Northern Europe.

Located in the heart of Stockholm’s old town directly on the waterfront and on Skeppsbron, Hotell Reisen is rich in history, dating back to the 17th century. The property will offer cultural moments for guests seeking a sophisticated yet unscripted experience, as it will be located within walking distance of many of Stockholm’s landmark attractions.

“While Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt brand,” said Peter Norman, Senior Vice President of development Europe, Hyatt. “This brand has seen great momentum across the region, as each property celebrates their destination’s distinct culture and atmosphere, and we look forward to expanding the brand’s footprint in the Nordics.”

Hotell Reisen will join the eight European hotels under The Unbound Collection by Hyatt brand, including Great Scotland Yard Hotel, Hôtel Martinez, Hôtel du Louvre, Hôtel du Palais Biarritz, Párisi Udvar Hotel Budapest, Hotel SOFIA Barcelona as well as Byblos Hotel and Grand Hansa Hotel, which are both expected to open in 2022.

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