Getting to know: Munich, Germany

What to do, where to go and where to stay

credit: Munich Tourism | Jörg Lutz

Stately architecture, luxurious hotels, chic shopping boulevards and award-winning restaurants embody Munich life just as much as its beer garden flair, love of football, the fun-filled atmosphere on the banks of the Isar and all the spots for enjoying a coffee with good friends. So, what does true luxury mean in Munich? It means sitting back and immersing yourself in everything the city has to offer.

It goes without saying that visitors to Munich can enjoy this experience, too. In fact, all it takes is a leisurely stroll through the city. Add a short pit stop here and there to really get a feel for the atmosphere and you’ve got your very own slice of the Munich lifestyle.

All images © Munich Tourism – 1. Munich Towers | Jörg Lutz / 2. Facade of the Residence in Munich | Vittorio Sciosia / 3. -Museum | Christian Kasper / 4. Residence Munich – Imperial Hall | Anna-Lena Zintel / 5. Castle Schleissheim Gondola Ride | Werner Boehm / 6. Horse Carriage Ride in the “English Garden” | Tommy Loesch. 

And now, holidays in Munich are finally possible again. Hotels and guesthouses are welcoming guests, museums and galleries are open, guided tours are possible, and restaurants are allowed to serve guests inside and outside.

Strict hygiene regulations apply to all attractions and service providers. All important information about the coronavirus and your stay in Munich can be found here.

What to do?

Luxury car driving experiences

Your clients can take to the open road directly from Munich to experience the thrill of motoring on Germany’s Autobahns as part of a CarVia Driving Experience. CarVia rents highly sought-after and hard-to find luxury vehicles, from brands including Porsche, BMW and Mercedes-Benz. Options include the 374 horsepower (hp) hybrid BMW I8 sportscar, the 360 hp Porsche Macan GTS and the beastly 625 hp Porsche Taycan Turbo.

CarVia offers day trips to regions such as Bavaria, as well as multi-day sports car driving tours on planned routes through many regions and can pair the itinerary up with accommodation along the way and offer the benefit of 24/7 concierge service. With Munich boasting a host of world-famous sights, CarVia is able to include some of them in its driving experiences. Visit the Castle Neuschwanstein, the city of Garmisch-Partenkirchen as the door to the Alps, drive along lake Tegernsee, go to the traditional monastery and brewery in Andechs or even further to Königsee or Hallstadt in Austria.

CarVia’s itineraries offer a unique combination of adrenaline, expedition spirit and relaxation. They can be arranged as a self-drive program or a driver-guide can be organised. Find out more here.

Luxury shopping

A stroll down Munich’s grandest shopping street, Maximilianstrasse, is the ideal way to catch up with the latest trends from luxury international clothing and jewellery brands or purchase a designer piece. The Brienner Quartier in Brienner Strasse reflects the elegance of high-class shopping culture in its classical buildings. Exquisite stores – some of which remain family-owned to this day – blend the traditional with the modern for a unique shopping experience.

No other city in the world has so many international luxury labels nestled side-by-side among established, traditional brands. These include a number of suppliers appointed by the Bavarian royal family, some of whom still sell their exquisite products today, including the watchmaker Andreas Huber, the jeweller Hemmerle, shoemaker Eduard Meier, fabric warehouse Radspieler, and the porcelain maker Nymphenburger Porzellanmanufaktur.

When you decide to hit the shops in Munich, you’ll also get a free tour past some of the city’s most beautiful sights. Find out more about Munich’s shopping experience here.

Street Art and Bike Tours

Experience Munich in a completely different way with a street art bike tour along the Isar River.

During this relaxed tour guests will discover artworks by renowned street artists and learn about the street art history of Munich. With this trip, they will get insider tips beyond any city guides.

Travellers will find out why Munich is considered Europe’s pioneer city within the street art scene as well as how the Museum of Urban and Contemporary Art (MUCA) has helped to bring a “New York feeling” to the Isar. The 3.5-hour bike tour ends at the museum with a short tour of the current exhibition. Exclusive private tours in English can also be booked.

And to finish it off, a lunch at the one-Michelin-starred restaurant ‘mural’ is highly recommended. Every course of the menu is extremely creative and the products come almost exclusively from Bavaria.

Zeppelin flight

For a truly unique experience, visitors to Munich can step aboard the zeppelin and take a flight that hovers over the Germany city. Permitting only up to 12 guests per flight, all those onboard have a window seat as the airship lifts to about 1,000 feet above sea level.

Highlights of the 40-minute flight above Munich include Oberschleißheim, Allianz Arena, Maximilianeum, Deutsches Museum, Theresienwiese, Stachus, Schloss Nymphenburg, Olympiastadion and Olympia Regatta-Strecke.

The zeppelin’s season in Munich is very limited, operating from 9-11 October 2020. See

Summer in Munich 2020

Where to eat?

Whether it’s Michelin stars or Gault Millau toques – behind these awards you will always find vision, a great love of food, expert craftsmanship and the hard work every creative head chef must put in daily with his or her team. Munich seems to inspire leading chefs, with the Bavarian capital topping the gourmet charts year after year.

A total of eight Munich restaurants have achieved top results in Germany’s 2020 edition of the Gault&Millau gourmet guide, with between 17 and 19 toques out of a possible 20. 17 toques went to: Alois – Dallmayr Fine Dining, Les Deux, Pageou and Schubeck’s Alfons Fine Dining, which has been closed until further notice since January 2020. Esszimmer and Tantris received 18 toques, while 19 toques were awarded to Atelier in the luxury hotel Bayerischer Hof and to Geisel’s Werneckhof (the latter of which is now closed permanently).

Where to stay?

Beyond by Geisel

In the heart of Munich, directly on the iconic Marienplatz and not far from tourist sites such as the Viktualienmarkt, the Frauenkirche or the Bavarian State Opera is Beyond by Geisel. This exclusive residence in the heart of the city occupies the top two levels of a building, offering private and discreet access via Rindermarkt.

Beyond by Geisel features 19 luxuriously furnished bedrooms that surround an open living room. Adjacent is a kitchen area and wine lounge offering panoramic windows and vistas to the Munich town hall and carillon. Rooms vary in size from 25 to 57 square metres.

Guests enjoy limousine service around town and a private cook can be arranged to create designer menus within the property’s show kitchen.


Bayerischer Hof

Do your clients wish to follow in the footsteps of royalty such as Queen Elizabeth II or film stars such as our Aussie icons Hugh Jackmann and Russell Crowe? As soon as they set foot in the historic five-star hotel Bayerischer Hof, they’ll be struck by a sense of luxury, with personal touches and impeccable service – no matter how well-known the guests!

Centrally located in the old town of Munich, the member of both The Leading Hotels of the World and Preferred Hotels has been in the Volkhardt family for four generations and boasts 337 rooms, including 74 suites. The newly designed, 350-square-metre Penthouse Garden Suite encompasses the entire eighth floor and is surrounded by a spacious roof terrace with breathtaking views over Munich.

The biggest challenge will be to actually leave the hotel since it has everything a traveller could wish for on site, including:

Five restaurants and six bars including the gourmet restaurant Atelier, awarded three stars in the Michelin Guide and 19 Gault Millau points. Here, Head Chef Jan Hartwig turns culinary perfection into a fine art. With his light and creative cuisine, the definition of treat receives a complete unique interpretation.

The Blue Spa – a unique wellness refuge above the roofs of Munich – will melt the jet lag away. And there is plenty of choice of live entertainment options with the legendary night club and the comedy stage in the Bayerischer Hof, which stands for the best boulevard theatre, plus the astor @ Cinema Lounge where guests can experience first-class cinema.


Lead image: Munich Tourism/ Jörg Lutz

This article is a LATTE exclusive and was prepared in partnership with Germany National Tourist Office and München Tourismus. For further information on Munich go to

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