Korea Tourism appoints Julie King & Associates

Destination Marketing Agency to up awareness of South Korea in ANZ market

Korea Tourism Organisation (KTO) Sydney Office has appointed Destination Marketing Agency Julie King & Associates as representatives in Australia and New Zealand. The team will work on public relations and media, social and digital, events, marketing and some trade.

KTO is focused on educating the Australia and New Zealand market. This market has become increasingly important as the possibility of an Asian travel bubble, flagged by Prime Minister Scott Morrison rises.

2021 is also a special commemorative year in which Korea and Australia will celebrate the 60th Anniversary of diplomatic ties.

Green pagoda, Seoul, South Korea | credit: Tom Hill on Unsplash

“We are thrilled to be working with KTO and we look forward to highlighting the depth of experiences available, from the natural, cultural and historic aspects of South Korea to the food and seasonal offerings,”Julie King, Founder and CEO of Julie King & Associates said.

“Korea has something that will appeal to all ages and demographics.”

Insook Lee, Director of KTO, Sydney said: “South Korea is a friendly, welcoming and safe destination and it is so easy to get to from Australia and New Zealand.”

“As an emerging Asian destination, we look forward to highlighting the variety of adventure that can be enjoyed – skiing, cycling, diving or surfing, the exciting food scene and Korea’s unique natural assets.

“Korea is the perfect marriage of modern and traditional – culturally you can experience a UNESCO World Heritage Site, a traditional tea ceremony or high-energy K-pop concert.

“Julie King & Associate’s expertise and experience really stood out along with the team’s clear direction for navigating the unique environment we are currently in.”

According to South Korea’s research, only three out of 10 Australians are aware of South Korea as a tourist destination. In 2019, more than 170,000 Australians visited South Korea. More than 300,000 Koreans visited Australia.

For more information on Korea Tourism Organisation, Sydney see visitkorea.org.au

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