Qantas to offer agents richer GDS content

Sabre bolsters partnership with Australian flag carrier; adds Qantas UPAs and Amenities

Sabre has bolstered its partnership with Qantas that will provide travel advisors access to richer information about the airline’s fares, products and services.

Sabre’s graphical Sabre Red 360 interface will now showcase Qantas products with rich, relevant and engaging content through the airline’s connection with ATPCO.

Sabre will integrate Qantas’ UPAs (Universal Product Attributes), or targeted visual content, that bring unique airline fares, products and services to life. This content has recently expanded into Reassurance UPAs which highlight messaging and graphics about the additional health measures airlines like Qantas are taking to ensure a safe travel environment.

Sabre Red 360 will also showcase Qantas Amenities, such as seat pitch and power outlets, as well as UTAs (Universal Ticket Attributes), which are consumer-friendly benefits such as baggage allowance and seat selection.

The connection to Qantas’ ATPCO Routehappy Rich Content expands on Sabre’s existing partnership with Qantas through its Branded Fares solution.

Sabre Red 360 screen display (credit: Sabre blog)

Sabre Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales, Rakesh Narayanan welcomed the expansion of its longstanding partnership with Qantas.

“This will provide our agency partners with an even richer shopping experience when booking and servicing Qantas customers. Qantas is one of the world’s most innovative airlines and this latest initiative demonstrates their commitment to the agency distribution channel and the use of Sabre technology to support booking growth and industry recovery,” Narayanan said.

Qantas Executive Manager, Global Sales and Distribution, Igor Kwiatkowski, said the airline was pleased to showcase Qantas’ Routehappy Rich Content to agents through Sabre Red 360.

“For more than ten years, Sabre has provided Qantas with a marketplace to promote our products to the industry in new and different ways,” said Kwiatkowski.

“The addition of Qantas’ Routehappy Rich Content builds on our relationship with Sabre and will enable us to provide agents with even more information about our fares and services. This includes more descriptive and engaging content around features such as lounge access, baggage allowances and more recently, our Fly Well program to help inform customers about the health and safety measures we’ve put in place to ensure a safe travel environment.”

Lead image: Qantas Sydney Domestic Airport (Source: Qantas)

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