ILTM organiser Reed Exhibitions has lauded the support of the travel industry ahead of the upcoming ILTM World Tour. To be conducted over three successive weeks in three geographic regions, the multi-day online travel show begins in Asia Pacific next week.
Specifically created due to the COVID-19 pandemic, ILTM World Tour – access all areas aims to provide suppliers around the globe with a creative and virtual way to meet with buyers in lieu of face-to-face events.
The ‘world tour’ kicks off in this zone from 17 to 19 November, then moves on to Europe, the Middle East and Africa from 23-25 November, and concludes with North and South America between 1 and 3 December.
It will run as an appointment-based diary system, similar to all ILTM events.
Alison Gilmore, ILTM Portfolio Director told LATTE that approximately 1,200 buyer registrations had been accepted across all three virtual tour events. Around one quarter will be participating in the APAC leg.
“The response to our invitations has been great,” Gilmore said.
“We have a really high number of Australian buyers new to portfolio who will be attending.”
Participants from this region attending include Goldman Travel Group, Travelcall, Mosman Travel, Spencer Travel, Smartflyer, Savenio and Wentworth Travel.
Gilmore said that following conversations with partners at the onset of the pandemic, a solution to in-person events would be required due to border closures and travel restrictions.
“We needed to create a solution and the World Tour is that solution this year. The participation and response has been really good – we couldn’t have asked for such great support from the industry,” she said.
Questioned if a virtual solution could be incorporated into ILTM’s busy schedule in 2021 and beyond, Gilmore was adamant it is a temporary fix.
“Right now, like everyone else, we fully intend to produce our face-to-face events next year, albeit the world has changed and the dynamic virtual and hybrid opportunities are additional options to support our portfolio as well into the future,” Gilmore concluded.