Beyond Green, PHG’s new sustainable hotel brand

Preferred Hotel Group debuts new hospitality brand with 24 founding members

Preferred Hotel Group (PHG), Inc. has launched a new sustainable hospitality brand dubbed Beyond Green, consisting of two dozen founding members, resorts and lodges around the globe.

The Beyond Green members are renowned for their sustainable tourism leadership, and include properties from the &Beyond, Wilderness Safaris, Red Carnation Hotels and Ted Turner Reserves portfolios.

Driven by purpose, the new brand represents “Preferred’s steadfast commitment to build a better and brighter future for travel in a way that also helps to protect the planet for future generations,” PHG said.

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andBeyond Sossusvlei

Co-Founded by the Ueberroth Family – owners of Preferred Hotel Group – and ecotourism pioneer and global sustainability expert Costas Christ – founder of Beyond Green Travel (which Preferred acquired in February 2020) – Beyond Green brings together forward-thinking properties that are committed to delivering on the three key pillars of sustainable tourism: environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contributing to the social and economic wellbeing of local communities.

The name Beyond Green was chosen in recognition of not only the immense importance of environmentally friendly practices, but also the paramount responsibility that the travel and tourism industry has towards protecting biodiversity, preserving cultural heritage, and improving local people’s livelihoods in travel destinations globally.

Ashford Castle, Ireland | The Red Carnation Hotels Collection

“Never before has there been a greater need to promote a kinder and gentler way to explore our beautiful, yet fragile planet,” said Lindsey Ueberroth, CEO of Preferred Hotel Group.

“Driven by our brand promise, Believe in Travel, which guides every decision we make as a company, we believe that now is the time to go big and be bold as we look to the future of travel. We are humbled by the opportunity to partner with so many inspiring leaders in sustainable tourism to launch our newest brand, Beyond Green, that was built with purpose, gratitude, and respect for nature, communities, and culture.”

Islas Secas, Panama

“While there may be a tendency to think of sustainability as just the latest travel buzzword, its roots are long and deep. What we are witnessing is an evolution of travel, not a passing trend,” said Costas Christ.

“Beyond Green is about reconnecting with our common humanity and understanding that the diversity of our cultures and different ways of life are what create the rich fabric that makes travel so enjoyable and fascinating. In that same context, nature brings inspiration and renewal to our lives. Sustainable tourism is not about giving something up, it is about gaining something more – a great vacation that it is also a force for good.”

Borgo Pignano, Italy

Beyond Green member properties will also be bookable on a common GDS chain code, to be announced in early 2021, which will be linked under Preferred Hotel Group Inc.’s master GDS chain code – PV.

  • &Beyond Bateleur Camp (Masai Mara National Reserve, Kenya)
  • &Beyond Mnemba Island (Zanzibar, Tanzania)
  • &Beyond Sossusvlei Desert Lodge (Namib Desert, Namibia)
  • Aristi Mountain Resort (Zagori, Greece)
  • Ashford Castle (Co. Mayo, Ireland)
  • Bentwood Inn (Jackson Hole, Wyoming, USA)
  • Blancaneaux Lodge (Mountain Pine Ridge, Belize)
  • Borgo Pignano (Tuscany, Italy)
  • Bushmans Kloof (Western Cape, South Africa)
  • Cavallo Point (Sausalito, California, USA)
  • InterContinental Bora Bora Resort & Thalasso Spa (Bora Bora, French Polynesia)
  • Islas Secas (Gulf of Chiriquí, Panama)
  • Post Ranch Inn (Big Sur, California, USA)
  • Ted Turner Reserves Vermejo (Raton, New Mexico, USA)
  • The Brando (Tetiaroa, French Polynesia)
  • The Ranch at Laguna Beach (Laguna Beach, California, USA
  • Three Camel Lodge (Gobi, Mongolia)
  • Turtle Inn (Placencia, Belize)
  • Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda)
  • Wilderness Safaris DumaTau Camp (Linyanti Wildlife Reserve, Botswana)
  • Wilderness Safaris Hoanib Skeleton Coast Camp (Kaokoveld, Namibia)
  • Wilderness Safaris Linkwasha Camp (Hwange National Park, Zimbabwe)
  • Wilderness Safaris Mombo Camp (Okavango Delta, Botswana)

The group plans to launch to the consumer market in Q1 2021.

Lead image: andBeyond Bateleur Camp, a founding member of Beyond Green

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