Qantas and Accor have forged deeper bonds that will see mutual members of their loyalty programs be rewarded at every stage of their travel journey. Scheduled to launch mid-2021, it will be the first partnership of its kind between an airline and hospitality group in the Asia-Pacific region.
This new arrangement will give eligible members of both programs the opportunity to boost their rewards by simultaneously earning both Qantas Points and ALL (Accor Live Limitless) Reward Points on Accor hotel bookings, plus Qantas Points and ALL Reward Points on Qantas flight bookings.
Members will also enjoy more opportunities to redeem points, as well as a suite of exclusive benefits for top-tier members.
The partnership will apply for hotel stays across the Asia-Pacific region and across Qantas’ domestic and international flights.
Qantas Loyalty CEO Olivia Wirth said Qantas Frequent Flyer is always looking for new and innovative ways to reward and recognise its members.
“From next year, eligible members of Qantas’ and Accor’s loyalty programs will earn twice when they fly or stay with the two brands. This is an entirely new way to recognise the loyalty of our frequent flyers, which we know will be very popular,” Wirth said.
“Although our members haven’t been flying much lately due to border closures, we know there is huge pent-up demand, and we’ve been looking at how we provide even more value when their travel resumes, whether that’s for business or leisure.”
Accor Pacific CEO Simon McGrath said the enhanced partnership between Accor and Qantas was a major milestone for the travel industry, enabling greater benefits for loyalty customers across Accor’s 1,240 hotels, apartments and resorts in the Asia-Pacific region.
“We are joining forces to enable our customers to be part of something special, delivering exceptional travel benefits and unrivalled service for people who enjoy our two much-loved brands,” McGrath said.
“Customers are at the heart of this joint venture and the combined strength of Accor and Qantas will bring significant extended benefits.”
Members of each loyalty program will receive further information on the full details of the new partnership early next year.
Qantas Frequent Flyers can already convert their ALL Reward Points to Qantas Points at the rate of one ALL per one Qantas Point.
Lead image: Simon McGrath, CEO Accor Asia Pacific, with Olivia Wirth, CEO Qantas Loyalty, with Qantas cabin crew and Accor bellhop