Frankfurt: where tradition meets modernity

Luxury travels in Frankfurt

Altstadtblick © David Vasicek

Frankfurt is a city of great diversity. Banks and big business, trade shows and shopping on the one side, culture, coziness and traditions on the other. One thing is certain: The city’s main metropolis has something for everyone.

Germany’s fifth largest city is located at the virtual heart of Continental Europe, but Frankfurt is far more than a transit hub. It’s a city bursting with history and unique exploration opportunities. The destination is home to one of the country’s leading museum landscapes – numbering nearly 40 – with Städel Museum (at the heart of Frankfurt’s museum mile) rated one of the best due to its 2,700 collection of paintings, of which some 600 are on display.

Experience old town charm in rustic restaurants, cosy cafés and beautiful boutiques, or visit world-renowned museums along the city’s famous museum embankment.

1. Opera House Frankfurt © #visitfrankfurt, Holger Ullmann / 2. Liebighaus ©David Vasicek / 3. New old town, © #visitfrankfurt, Holger Ullmann / 4.  Frankfurt Palmengarten © Hessen Agentur Florian Trykowski / 5. Wine market  © #visitfrankfurt, Holger Ullmann

Things to see and do and where to stay

Frankfurt is a city of contrasts. Whether in terms of accommodation, fine wining and dining, health and wellness, shopping, culture and the arts or special events, visitors are afforded top-quality service and a diverse mix of offers.

Not far beyond the city limits, visitors can explore renaissance palaces, ancient castles, historical old towns and time-honoured monuments as they get to know the Rhine-Main region in all of its splendour.

If a good night’s sleep with every amenity is what you require, then Frankfurt is the place to go. Here they’ll enjoy staying in plush, modern surrounds while away from home. Or should they prefer things more traditional, then no problems. Frankfurt has numerous five-star accommodation establishments to choose from, as well as a wide variety of design hotels.

Jumeirah Frankfurt - Skyline, Deluxe Room © Jumeirah Frankfurt


Fashion and design enthusiasts are certain to be equally impressed with Frankfurt, with the city offering a wide selection of exclusive shops and boutiques for the more sophisticated taste.

Stylish, elegant, handmade, unique – the metropolis of Frankfurt has myriad shopping opportunities awaiting visitors requiring a dose of retail therapy. Goethestraße with its posh boutiques is the premier location for luxury articles. All major designer labels are represented on this shopping street, beginning with Armani and ending with Versace, with much more in between. There are of course many smaller local labels to be found away from the mainstream shopping areas, perfect for those looking for unusual, one-off articles.

Shopping © #visitfrankfurt, Holger Ullmann

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Wining and dining

Frankfurt is home to a wide variety of exclusive, award-winning restaurants. Many of the establishments have been prized with the prestigious Michelin star. The city’s thriving apple wine culture has also been an integral part of the Frankfurt’s joie de vivre for many, many years.

Apple Wine at the Römer and the Apple Wine Festival are two particularly popular entries in the annual calendar of events. What’s more, Frankfurt also offers fans of the city’s most popular beverage a guided apple wine tour, the Ebbelwei Express (Apple Wine Express) and the Apple Wine Weekend.

The Arts

The city’s cultural offers, meanwhile, are nothing short of world-class. Artists from all across the globe come to Frankfurt to perform variety shows at the famous Tigerpalast, for example. Those who like it classical have also come to the right place. The city’s theatre and opera venues present a first-class program all year round, performing theatre plays, ballet, concerts and cabaret of the highest order.

Frankfurt wine bar © Hessen Agentur Florian Trykowski -

Among Frankfurt’s many excellent museums, “Klassikstadt” is another impressive location well worth including on your client’s itinerary. Built at the turn of the 19th century, this former clinker-brick factory is now home to a classic car centre where visitors may peek over the shoulders of mechanics and restorers at work, or marvel at some of the automotive rarities on show.

Top Tip: Franziska

(a progressive German vintage cuisine).

Enjoy delectable German cuisine with a modern twist – a cuisine that’s not limited by conventions, ingredients or techniques – and have a stunning view from the floor-to-ceiling glazed panoramic windows that offers guests a 360-degree view of the surrounding countryside and the impressive skyline of Frankfurt.

Franziska Progressive German Vintage Cuisine | Source: Facebook


Just over one-hour from Frankfurt via car or train, in the Rhine Gorge you find the picturesque “Rüdesheim am Rhein”, a wine-making town under lofty Riesling vineyards. This part of the Rhine, not far from the Lorelei Rock, has long had a special place in German hearts: In the 1870s it was chosen for a magisterial monument to German unification and victory in the Franco-Prussian War.

Niederwald Monument, Ruedesheim am Rhein, Rheingau region | GNTB - source: DWI (German Wine Institute)

It is an enchanting walk up to the Niederwald Monument through vines and beech forest, or you can catch a cable car for stunning views of the Rheingau. Keen hikers will continue on the track above high gorge walls which plunge to the broad, island-studded river lined with medieval and UNESCO World Heritage listed castles guarding the river banks.

Not to be missed in Rüdesheim is the famous Drosselgasse, a two-metre wide and 144-metre long alley along which Rüdesheim’s boat-owners would haul their equipment and goods from the riverside up to the old town. Today the quaint street lined with half-timbered houses is the place for souvenir shopping and culinary delights.

Music, laughter and good vibes – one of the traditional restaurants in the Drosselgasse is the Rüdesheimer Schloss. The family-run business is renowned for its fresh and seasonal menu and serves regional specialties of Riesling and Pinot Noir wines from the family winery, Georg Breuer, and other Rheingau wine growers. Their stunning castle garden, overgrown with vines, caters for romantic dinners as well as musical evenings that have everyone up and dancing.

The hotel rooms in the electoral tithe manor from 1729 are individually decorated by modern artists. Here you will experience true hospitality since every guest is treated with an extra warm welcome

Rüdesheim city centre | GNTB - credit: Francesco Carovillano

Breuers Ruedesheimer Schloss

This article is a LATTE exclusive and was prepared in partnership with Germany National Tourist Office and Visit Frankfurt. For further information on Frankfurt, go to

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