Hurtigruten Group has recruited Hedda Felin as the CEO of Hurtigruten Norway having divided its business into two units several weeks ago – Norwegian Coastal Voyages and Expedition.
The strategic split of the group was carried out in preparation for future growth.
Hurtigruten Group CEO Daniel Skjeldam revealed the move in mid-October, promoting Asta Lassesen to the role of CEO, Hurtigruten Expeditions.
On the appointment of Felin, Skjeldam said she is a “highly respected executive, a true visionary and the right woman for this unique position. Her profile, values and spirit fit very well with Hurtigruten’s commitment to sustainability, local communities and creating unique experiences.”
Felin has a deep rooted passion for sustainability and was Head of the CEO’s office and special advisor to the CEO of the global energy giant, Equinor.
Hurtigruten Norway’s coastal operation – running for almost 130 years – will from 2021 consist of seven custom-built, smaller cruise ships. Hurtigruten Norway will operate as a separate entity within Hurtigruten Group under Felin’s leadership.
“As the rest of Hurtigruten, I share a passion for sustainability, safety and communities. I’m thrilled to join the rest of the highly competent Hurtigruten Norway team and continue to combine innovation and heritage to further develop and grow a product unlike anything else on the seven seas,” she said.
Norwegian-born Felin has broad international experience, with extensive experience from across the value chain in the energy sector. Through 14 years with Equinor, Felin has held several key leadership and top management positions.
Lead image credit: Øivind Haug © Equinor