Traveller Made nudges closer to 500 global agencies

25 new members admitted into international network of luxury travel designers

Longitude 131

Traveller Made is fast honing in on its vision of 500 travel agency partners around the world, adding 25 new Member Agencies during 2020.

The luxury travel designer network has strengthened its global reach, adding new travel agencies in Europe (8), Asia and the Pacific (7), North America (5), Middle East and Africa (3) and South America (2), taking Traveller Made’s total number of agencies to 453 in 71 countries.

That is an increase of 85 new Member Agencies in the two years since Quentin Desurmont, President of Traveller Made flagged the ambitious target exclusively with LATTE.

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In Australia, the number of Traveller Made agencies remains as seven: 33 Degrees, Denny’s Travel, Luxury Life Travel, Oasis Travel, Seven Skies, The Classic Safari Company and The Honeymoon Boutique Pty Ltd.

A new addition in Australia

Traveller Made has also welcomed nearly 50 partners to its stable in 2020. The collection has a strong focus on Europe (where there are whopping 27 new additions), but Traveller Made does have one solitary newcomer to the portfolio Down Under – Baillie Lodges’ iconic Longitude 131°.

Longitude 131 - the newest Australian partner of the Traveller Made luxury travel network

With Longitude 131° the collection of elite hotels, resorts and lodges in Australia rises to 13. The Red Centre property joins the likes of InterContinental Hayman Island, Halcyon House, COMO The Treasury, The Langham, Sydney, and Shangri-La Hotel, Sydney.

Longitude 131° is the latest member of the Luxury Lodges of Australia aligning with Traveller Made. It joins Qualia, The Louise, Pretty Beach House, Emirates One&Only Wolgan Valley, Arkaba, Lizard Island Resort and Bamurru Plains in the portfolio of exquisite hotels.

“At a time when there’s been no international visitor arrivals, we’re very proud that Longitude 131° is the only Australian addition to the Traveller Made global network of premium product and specialist agents,” Baillie Lodges Chief Operating Officer Craig Bradbery told LATTE.

“The newest – and first international – addition to the Baillie Lodges collection is Clayoquot Wilderness Lodge on Vancouver Island, which is also a member of the Traveller Made network, so it makes sense to align the properties in this way.

“We’ve also seen the strength in the association from some of our colleagues in the Luxury Lodges of Australia collection and look forward to working as part of a global community once again as a new year heralds a new era of travel,” Bradbery said.

Other new Traveller Made partners

Overseas, new member properties include Virgin Limited Edition‘s The Lodge Verbier in the Swiss Alps, Son Bunyola in Mallorca, Kasbah Tamadot in Morocco and Moskito Island in the British Virgin Islands; and Rocco Forte‘s Rocco Forte House in Rome.

It’s not just hotels, resorts and lodges. Traveller Made’s new partners include 15 private villas, a consortium, a DMC, a tourism board (Monaco Government Tourist and Convention Authority), a private island, a private aviation broker and a private yacht broker.

Monaco - Traveller Made's latest Tourism Board addition | Image: Casino Square & Boulingrins Gardens © Monte-Carlo Société des Bains de Mer

Guy Antognelli, General Manager of Monaco Government Tourist and Convention Authority told LATTE the tourism bureau was proud to partner with Traveller Made as a Preferred Destination.

“The Principality is a legendary land of glamour and a renowned luxury destination. It offers the highest level of hospitality and delivers the quality of service expected by Traveller Made travel designers and their clients,” Antognelli said.

“In a moment where the travel and tourism industry struggles to adapt its model to an unprecedented crisis, Monaco is committed to a high level of safety, everywhere and for everyone, together with the highest standard of services, and, more importantly, to keep the destination’s legend vibrant and alive.

“The Monaco Government Tourist & Convention Authority look forward to cooperating closely with Traveller Made travel designers for creating bespoke experiences for their customers.”

Expansion achieved during a challenging period

Desurmont said the network growth, which included 73 new members and partners joining Traveller Made between April and September 2020 is “a notable achievement in view of the current conditions”.

“Guided by a need to facilitate relations and encourage the exchange of ideas, they have chosen to turn to a dynamic network with a solid European base,” he said.

“Traveller Made is both the most international network of all and the only one specialising in ultra-luxury.”

“The diversity of new partners who join the network is a considerable asset: it enables synergies to be created around the sharing of experiences at a global level.”

The travel company also noted partner appreciation for its “innovation and agility”, which in 2020 saw the annual (physical) Essence of Luxury travel show in Marbella, Spain succumb to the impact of the coronavirus.

The show arranged an alternative virtual solution supported by ultra-luxury brands including Aman, Oetker Collection, Cheval-Blanc, Kerzner/One&Only Resorts, Belmond and The Peninsula. Over four days, nearly 10,500 virtual meetings were organised and 420 members and partners took part.

More on Traveller Made here.

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