Monaco sets a path to ‘reevent’ in 2021

New campaign aims to renew, reassure, readapt and reinvent the meetings market

© BVergely

Monaco Government Tourist & Convention Authority has unveiled a new communications campaign aimed at reigniting interest in the corporate events space.

Dubbed #REEVENT, Monaco’s rally cry hopes to encourage a COVID-19 recovery in the MICE space in 2021, which the authority acknowledges has currently come to a “complete halt”.

“With hopes of recovery to come next year, stakeholders in the MICE industry, whether event organisers or host venues, are conscious of the need to rethink their model while offering the security guarantees that everyone has a right to expect,” Monaco Government Tourist & Convention Authority said.

Industry professionals, linked through the Tourist and Convention Authority, are working to make this change a success. The project will require innovation and must focus on intellectual capital, flexibility, and optimising transport and spaces. But it also needs to be as environmentally friendly as possible.

“In this context, Monaco has all the advantages to establish itself as a pioneer of this transformation: its expertise, its acknowledged excellence in event organisation and its bespoke approach, not to mention its historical commitment to environmental conservation and ongoing search for sustainable innovation,” Guy Antognelli, Head of Monaco Tourist and Convention Authority said.

A ‘rallying cry’

The #REEVENT slogan was first introduced at the recent IBTM World event earlier this month.

“Far more than a call to reinvent the business events sector, #REEVENT is a rallying cry and an invitation to industry professionals to come back and organise events in the Principality,” Antognelli said.

The campaign which will be rolled out early 2021 has six visual slogans. Each one emphasises Destination Monaco’s values: security, service, unity of place, unity of action, and commitment to the environment.

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Lead image: Exotic Garden of Monaco © BVergely

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