Rosewood Hotels & Resorts will add Rome to its global footprint in 2023.
The ultra-luxury hospitality company has been selected by real estate firm Antirion SGR to operate Rosewood Rome, a new hotel development at a historic site overlooking Via Veneto, set among the city’s storied attractions, elegant shops and dining destinations.
Rosewood Rome will occupy an entire block, with its 147 rooms and suites encompassed within three historic buildings dating back to the early 1900s, including the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL).
The property’s transformation will be managed by Colliers International, led by global architecture and engineering firm, Jacobs, and Australian interior design firm, BAR Studio to build upon Piacentini’s legacy and pay homage to the property’s roots as an exemplar of modernist Italian architecture.
BAR Studio has worked alongside Rosewood Hotels & Resorts on a number of its properties, including Rosewood Hong Kong – Legacy House, Rosewood Phnom Penh, Rosewood Phuket and Rosewood Beijing.
Locally, BAR Studio has also been involved with Park Hyatt Sydney, The Westin Perth and Grand Hyatt Melbourne.
The design of Rosewood Rome will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the celebrated Federico Fellini film, La Dolce Vita, with elegant interiors that blend timeless style with contemporary comforts.
“Over the last several years, we have been searching for the right opportunities to evolve our European footprint and bring the Rosewood brand to new corners of the continent,” Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group said.
“As one of Italy’s most vibrant cities with an undoubtedly rich legacy and charming character, Rome has long been at the top of the list of priority destinations in which to set the Rosewood flag.”
Rosewood Rome will offer three dining outlets, including a contemporary Italian bistro, a lobby bar and café and a rooftop bar with a terrace with sweeping views of the city. Additional amenities include a subterranean experience within the bank’s original vault featuring a modern Roman Bathhouse and Sense, A Rosewood Spa, located on the rooftop and a wellness terrace with a reflecting pool and dynamic fitness centre.
The hotel will be the brand’s fourth Italian property, joining Rosewood Castiglion del Bosco in Tuscany and the upcoming Rosewood Porto Cervo and Rosewood Venice, set to open in 2022 and 2023, respectively.
Rosewood’s existing European properties also include Rosewood London and Hôtel de Crillon, A Rosewood Hotel in Paris. The brand’s strong global pipeline now comprises of eleven projects in Europe including high-profile projects in the United Kingdom, Germany, Austria, Spain and the Netherlands.