TTW tasked by Riviera to steer local growth

Travel The World to succeed Cruise Traveller as Australian GSA

Riviera Travel River Cruises has appointed Travel the World (TTW) as the cruise company’s General Sales Agent (GSA) for Australia.

The partnership aims to expand and evolve the brand’s footprint in the local market and “maximise opportunities for both the five-star line and travel agents in the Australian marketplace,” the UK-based cruise company said.

With a 43 year history in the game, Travel the World started representing Riviera Travel River Cruises in Australia from January 1, 2021.

TTW succeeds Cruise Traveller and Cruiseco which have partnered with Riviera Travel since the cruise line entered the Aussie market in 2016. Cruise Traveller has been acting as the Australian GSA for the past 12 months.

Riviera Travel River Cruises International Channel Director, Stuart Milan, said Travel the World was appointed to take Rivera Travel to the “next level” in Australia’s highly competitive river cruise market, while thanking Cruise Traveller and Cruiseco for establishing the brand in this region.

Riviera Travel ship on the Danube

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“Since 2015, Cruise Traveller and also Cruiseco have worked hard to introduce and develop our brand in Australia with strong sales results,” Milan said.

“Moving forward, we are resetting our approach to structure an aggressive strategy that will amplify Riviera Travel’s imprint on the local market, boost opportunities for local travel agents and our expand our product suite, with exciting new offerings planned for the Australian market.”

“Riviera Travel is the leading river cruise brand in the UK, where we are based, and we are aware we have some strong competitors in the Australian market.

“We are confident the robust marketing and industry muscle of Travel the World will strengthen our position here and build on our unique points of difference and compelling price-leader proposition.”

“We pride ourselves on being masters of travel, creating authentic and enriching experiences, treating our customers and industry colleagues as family, offering the Australian market a uniquely British product and delivering luxury travel without the price tag.”

Riviera Travel’s commitment to Australian travel agents would remain, with no direct bookings and all Australian reservations coming through GSA, Travel the World.

Riviera Travel River Cruises' Geoffrey Chaucer will launch in April 2020
Riviera Travel River Cruises' Geoffrey Chaucer

TTW Executive Chairman Andrew Millmore said his company had a winning record of lifting brand awareness and sales and forging lucrative trade relationships for travel companies – particularly cruise lines and their trade partners – and was looking forward to doing the same for Riviera Travel River Cruises.

“We believe our new GSA contract with Riviera Travel will help lift the successful brand to higher levels of recognition and sales success as one of the best-priced, five-star European river cruise lines,” Millmore said.

“We are very excited to represent Riviera Travel in Australia. Demand for international travel, and in particular European cruising, is already showing signs of a strong rebound for 2022. We look forward to working with Riviera Travel closely, building a strong partnership that ultimately supports our travel agent partners and their clients, maximising every opportunity to rebuild sales and profitability in 2021 and beyond.”

Riviera Travel River Cruises recently fast-tracked the early release in Australia of selected departures across Europe for 2022. Now available are 114 sailings across 11 itineraries across Europe in 2022 – around one third of the entire 2022 program which will be released in full in the first quarter of 2021.

In 2022, Riviera Travel’s 12 luxury ships will offer a total of 20 itineraries across Europe including journeys along the Rhine, Moselle, Danube, Seine, Rhone and Douro rivers. Fares in 2022 start at $1,799 per person, twin-share, or also for solo guests (subject to cabin availability) for a five-day cruise.

Lead image: Riviera Suite with outside balcony

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