AIME 2021 cancelled as biz events sector continues to struggle

Physical show and virtual solution abandoned due to the COVID-19 pandemic

Asia Pacific Incentives and Meetings Event (AIME) has confirmed the cancellation of this year’s event, scheduled to be hosted at the Melbourne Convention and Exhibition Centre (and online) in March, due to concerns brought about by the COVID-19 pandemic.

Event organisers Talk2 Media & Events have shared that like many other event organisers, the annual event faced challenges brought about by international and domestic travel restrictions despite healthy interest for the event from exhibitors and buyers.

“As the past year has shown, it’s difficult to predict if border closures will be required to slow the spread of future outbreaks,” Matt Pearce, CEO of Talk2 Media & Events said.

“As difficult as it is to cancel, we cannot in good conscience stage an event that devalues the quality of experience or accessibility of AIME in delivering meaningful interactions for exhibitors and visitors, alongside subsequent appointments with our international networks.

“The Business Events industry is facing many challenges and the entire Talk 2 Media & Events team will be there to support our community until we meet again at AIME 2022.”

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AIME 2022 will play a significant role in the business events industry’s recovery and create and re-establish valuable connections to drive commerce for the wider region.

With support from the Melbourne Convention Bureau, AIME has begun contacting attendees, including those who have already registered, to manage existing bookings and arrangements, as well as event refunds.

Julia Swanson, CEO, Melbourne Convention Bureau said the feedback so far had been “overwhelmingly supportive of the difficult decision.”

The team at Talk2 Media are contacting every single one of AIME’s buyers and exhibitors to update them on the latest developments and provide support in managing arrangements.

“It’s a real testament to our industry and we’re looking forward to delivering an even bigger and better show in 2022,” Swanson said.

Pearce added: “As we navigate through these trying times, we remain optimistic that business events will adapt, innovate and emerge stronger than ever. We cannot wait to see you all next year – to connect and reunite as a community.”

AIME’s upcoming event will take place on 21–23 March 2022, with full details to follow in the coming months.

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