ILTM Event Director anticipates events will return this year

Alison Gilmore confident both virtual and live events will rebound

International Luxury Travel Market (ILTM) Event Director, Alison Gilmore, has expressed confidence that the high-end travel market will bounce back and to new levels.

Gilmore is the face of Reed Exhibitions’ ILTM events held annually around the globe in Africa, Arabia, Asia Pacific, North America, Latin America, China and the year-endings pièce de résistance show in Cannes, France.

“We believe with all our hearts that our industry and its community will rebound stronger than ever and we will meet in person again soon,” Gilmore said.

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Alison Gilmore - ILTM Event Director

“While no one can 100% predict when this first celebration will be, one thing we can say for certain is that everything we do this year will be with one focus in mind — generating business for you!” Gilmore said in a blog update.

“We are very confident that there will be ILTM events this year, including live ones — plans are already underway. That said, if circumstances intervene and international routes are closed, we will make sure we speak to you early and openly about any change of plans. We cannot compromise safety,” Gilmore added.

Safety is of the utmost priority, and ILTM has developed a Global COVID-19 ‘Safety Shows’ Healthy & Safety strategy and a 5-Point Plan that centres around show setting, hygiene and medical safeguarding measures. View the strategy here.

Gilmore said that for the upcoming ILTM Asia Pacific, scheduled for 19-22 July 2021, there will always be a  “backup plan to revert to digital, to keep business moving and those important one-to-one meetings taking place.”

“For our events planned for later in the year – ILTM North America, ILTM Latin America, and ILTM Cannes – we have every intention to deliver a live face-to-face event for each market. If, however, we need to shift with the changing times, we will without question let you know,” she said.

“The sands continue to shift under our feet, but there are many signs pointing towards a world rich with human contact and travel again.”

“We’re ready to move fast to get you and us back to business!” Gilmore concluded.


Lead image: ILTM Cannes red-carpet

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