W Hotels opens second luxury lifestyle hotel in Australia

W Melbourne is located in the Victorian capital's edgy fashion district

Melbourne has joined the destination network of Marriott International’s luxury lifestyle hotel brand, W Hotels.

Today [Thursday 4 February, 2021] marks the opening of W Melbourne, in the centre of an eclectic dining and edgy fashion district on Flinders Lane.

W Melbourne has 294 luxuriously stylish guest rooms and 29 suites, with design details curated to reflect Melbourne’s fascinating history and culture. The hotel’s Wonderful, Fabulous and Mega category rooms are inspired by the neighbouring street-level newspaper kiosks that date back to the 1960s.

W Melbourne, Fabulous Room

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Upon arrival at W Melbourne, guests are introduced to the neighbourhood’s iconic laneways, famous for their graffiti street art and offbeat, eclectic characters. Victorian bluestone tiles connect the Living Room to the laneway, blurring the line between the exterior and interior, where the Welcome Desk stands ready to greet guests.

“It was a natural choice for us to launch our second W hotel in Australia in one of the world’s most culturally diverse cities,” said Sean Hunt, Area Vice President, Marriott International. “With its bold style, energising nightlife and great appetite for what’s new and next, Melbourne is a brilliant new addition to our luxury portfolio, and solidifies our confidence in the travel recovery here in Australia.”

Jennie Toh, Vice President of Brand Marketing and Brand Management, Asia Pacific, Marriott International adds: “Melbourne is the perfect locale for the playfully luxe spirit of the W brand and we could not be more excited to unveil this highly anticipated hotel to the world.

“From its unique, locally inspired design to its eclectic lineup of restaurants and bars, W Melbourne is destined to redefine the luxury hotel scene here and become a must-go destination for travellers and local scene-stealers alike,” Toh remarked.

Each room features floor-to-ceiling windows with stunning skyline views. The Marvelous rooms feature a vibrant wall graphic of a fairy wren, a bird native to Australia, pulling back a layer of fabric to reveal a colourful Melbourne scene. The graphic pays homage to the city’s roots as a fashion hub, with Flinders Lane at the centre of its textile trade.

The 175-square-metre Extreme Wow Suite (W Hotels’ modern interpretation of the traditional presidential suite), is on the hotel’s highest floor at Level 15, and features a large balcony with expansive views of the Yarra River.

W Melbourne Wow Suite

Dining options at W Melbourne include the all-day dining restaurant Lollo, under the culinary creative direction of chef Adam D’Sylva, a cocktail bar Curious, signature Japanese restaurant WARABI (seating just 30 diners and a private dining room for ten), and a café/bar called Culprit.

FIT and WET on Level 14 will inspire the W ‘Detox.Retox.Repeat’ brand signature wellness philosophy, offering spectacular views alongside an ultramodern fitness facility, gold-roofed indoor pool, poolside bar and DJ booth.

W Melbourne WET pool deck

The Melbourne address joins W Brisbane in Australia, which opened in mid-2018. Meanwhile, an opening date for the third W Hotels Worldwide property in the country, W Sydney, is still to be confirmed.

For more details, see marriott.com.au/hotels/travel/melwh-w-melbourne/

 Lead image: Fantastic Suite, W Melbourne

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