JetBlue has revealed a reimagined version of its top-notch premium “Mint” experience. The New York-based carrier operates the product primarily on its transcontinental flights across the United States.
JetBlue’s first complete redesign of Mint since it launched in 2014 sets a new benchmark that will be introduced on transatlantic flights.
Featuring 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft & Needle, and countless design touches that help every customer feel at home in the air, plus the stunning Mint Studio, the product will offer the most space in a premium experience from any US airline.
Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.
“Mint was an idea to make premium travel across the US less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,” said Joanna Geraghty, President and CEO, JetBlue.
“It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes.”
The first major design overhaul of Mint will launch on JetBlue’s highly anticipated London flights this summer, and a 16-seat layout will debut on a limited number of flights between New York and Los Angeles in 2021.
Introducing the New Mint Experience
JetBlue has made every seat a suite: Inspired by the popularity of the four private suites in its current Mint configuration, JetBlue’s transatlantic Mint will offer more privacy with 24 individual suites.
Every bit of space anticipates customer needs, with features including a tilting 17-inch Thales AVANT seatback screen, wireless charging capabilities, an integrated phone ledge for multitasking, and easy-to-reach in-seat power, as well as laptop, shoe and handbag stowage.
JetBlue is the first carrier to outfit its aircraft with Thompson Aero Seating’s VantageSOLO seat, the company’s revolutionary single aisle seating solution with a herringbone configuration developed and designed specifically for narrow-body aircraft and further customised for JetBlue.
Each aircraft will have two Mint Studios in the first row, providing ample room for working or relaxing, and featuring a 22-inch tilting Thales AVANT seatback screen, an extra side table for added productivity, and a guest seat that can accommodate an additional Mint customer during flight at cruising altitude.
When reclined, customers can kick back and relax on the largest lie-flat bed of any US carrier.
JetBlue tapped Tuft & Needle, the innovative mattress company that pioneered the bed-in-a-box trend, to shape the entire Mint sleep experience onboard. Engineered for comfort, every Mint seat is layered with Tuft & Needle’s proprietary T&N Adaptive foam and a breathable cover to create a cool and comfortable sleep experience unlike anything in the sky.
The seat complements additional sleep amenities developed in partnership with the brand, including a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase, and a snooze kit with a matching eye mask and earplugs.